WhatsApp Business Marketing is proving to be the most effective marketing tool for businesses in India in 2020.

But still, there’s lot limited knowledge and awareness around it.

We bring you top seven tricks for WhatsApp Marketing that can help you to maximize your sales and manage your customer relations.

It is WhatsApp Business app that will do that magic. That too, without much efforts.

As of now, WhatsApp Business app is only available for Android mobile users.

Let’s quickly find out, how can you use WhatsApp Business app for marketing in India.

1. Find your WhatsApp Business short link and use it everywhere

In the WhatsApp Business app, under the “Business Settings”, you will find the “Short Link” option. You can copy this short link, and share it, wherever you are promoting your product. For example, on your Facebook page, you can share the link with each post, and encourage your customer to talk to you. Moreover, if you own a website then you could create a button for WhatsApp there.

2. “Label” option allows you to manage conversations

You can set the label for each conversation with your customer on WhatsApp Business. You can also create your own custom label such as – prospects, old customer, complaint etc. So, to create a new label you will have to go to settings then select “Labels” from there. And to give a label to a conversation, then open the conversation and then settings then select the “Label chat” option.

3. Use Status Update section for product promotion

The Status Update option is a non-intrusive tool on WhatsApp Business for promotion. Nevertheless, one of the most effective as well. You can create status similar to stories option on Facebook. You can put your product photos and leave a link to the product page in the description. However, to maximize the outreach, just ask your customer to save your number. The easy way to do that is to share the contact information with each customer.

4. Broadcast your special discount offers

Yes, you can broadcast your special discount offers using the Broadcast option. Go to the setting option on the top right, and click “New broadcast” option. But apart from that, very sparingly use the Broadcast option for other uses. Because broadcasting regularly with different marketing messages just annoys your customers. Maybe broadcasting messages 4 times a month would be a good strategy.

5. Make and build your groups, and use it for networking and marketing

Yes, you can create a group with your loyal customers, who would want to stay updated with your product or service updates. Or you could use the group option for networking in your industry. Initially, you can add people to the group from your contact section. But you can also share the link for the group on your Facebook page, and different Facebook groups, and on your website for others to join.

6. Quick Replies feature maximizes your productivity

On WhatsApp Business app, you will have similar questions every time from the customers. You can create the list of frequently asked questions of the customers, and create preset answers for those questions. And then add it to your quick replies, allowing you to instantly answer to your customers without taking much effort or time.

7. Share things your audience love, avoid offensive posts always

I always tell my students, and people who want my advice on WhatsApp Business marketing, that never spread rumors, and hateful or offensive messages. Instead only focus on sharing the marketing messages related to your products, services, business, and industry.

I hope you put these tricks to best use. If you have suggestions please share within the comment section below. 

P.S. We have an online crash course on WhatsApp Marketing and Google My Business course, do check out.

Do you often are bombarded with distractions at workplace or while studying? Are you not able to deliver as expected? Have lost your productivity somewhere?

Actually, these problems are commonplace today due to huge number of distractions we have in our lives. Though, digital and technology have eased our work functioning but it has also become main distraction, which juiced out our efficiency and productivity.

Nevertheless, you can always manage to have a focus and boost your productivity with following life hacks. Read on to know more.

1. Find an isolated place

To start with, it is important you find a peaceful place, somewhere isolated, where no one is able to disturb you. Isolation allows you to focus more effectively, and moreover it forces you to work.

2. Switch off your phone and social media

Now, tell your girlfriend, wife, client or anyone important to understand why you are switching off your phone, and then switch it off. In addition, you can use Google Chrome apps to mute your social media, and other apps that may distract you from focusing.

3. Forget TV

TV is really an idiot box, which makes its audience even more idiot. Therefore, you need to delete it from your life, if you want to live a more focused and productive one.

4. Never multi-task

Multi-tasking is the sole reason, why there is huge drop in quality and focus of the workforce. Several researches point out that we should not be multitasking. Instead, to increase our productivity and quality, we should work on each task by task.

5. Select your power time

Power time is the time, when you’re fully recharged to perform at work. It can be early morning (4 am) or it can be morning (9 am) or later in the night. You have to choose your power time according to your preference and schedule.

There are many other ways you can maximize your focus and productivity. We are sure you may have few to tell. Please use comment box below to let us know the tips.

 

Entrepreneurial journey is one of the most challenging journey, which need efficient and effective planning and execution. Therefore, to optimize your planning and execution, business software applications can help you a lot.

Learning Skills is also a result of an untiring entrepreneurial journey, where we employed robust software applications to maximize our students’ delight. Even you can too.

Here is a list of 3 software applications that you should be using to manage your start up.

1. Microsoft Office

If you want to learn the ultimate software application to manage your business then that is Microsoft Office. It is a powerhouse of software apps that have the most essential software such as Microsoft Word for documentation, Excel for accounting and calculations, PowerPoint for presentation, Publisher for developing marketing collaterals, and many other apps.

We believe Microsoft office will be enough for all your daily common to complex business operations.

2. Photoshop

Today, we live in a digital world, where almost every day you will need a graphic, pamphlet, social media post or any other graphical work to do. We believe it is expensive to hire a graphic designer.

However, you can always learn Photoshop to create graphics. It is not difficult to learn and use Photoshop for daily usage, and moreover you would enjoy to use it and save you tons of money.

3. Tally/Quickbooks/Intuit – Accounting Software Applications

Last but not the least, you will need an accounting software to manage your books. In India for bookkeeping purposes Tally, Quickbooks and Busy accounting software are quite popular. You can choose one of them, and learn to use.

Yes, they can be difficult but in the long run it will be fruitful to manage your books, and keep your accounts clean, accessible, and transparent.

It is important for entrepreneur to stay equipped with important life skills, and IT software app knowledge to not only manages his/her business but take it to growth trajectory.

If you want to learn, some important life skills that can help you in managing your startup then view some of our life skill courses.