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	<title>Career &#8211; Learning Skills &#8211; Institute Digital Marketing</title>
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		<title>Top 12 Key Skills Needed For A Career in Digital Marketing</title>
		<link>https://institutedigitalmarketing.com/what-are-the-key-skills-needed-for-a-career-in-digital-marketing/</link>
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		<dc:creator><![CDATA[KANISHK MATTA]]></dc:creator>
		<pubDate>Thu, 13 Jul 2023 15:37:25 +0000</pubDate>
				<category><![CDATA[Career]]></category>
		<category><![CDATA[Digital Marketing]]></category>
		<guid isPermaLink="false">https://institutedigitalmarketing.com/?p=8239</guid>

					<description><![CDATA[In India, to have a successful career in digital marketing, there are several key skills that professionals should possess.  Following are top 12 essential skills for a career in digital marketing: 1. Good Marketing Knowledge A solid foundation in marketing &#8230; ]]></description>
										<content:encoded><![CDATA[<p><span style="font-weight: 400; font-family: arial, helvetica, sans-serif; font-size: 12pt;">In India, to have a successful career in digital marketing, there are several key skills that professionals should possess. </span></p>
<p><span style="font-weight: 400; font-family: arial, helvetica, sans-serif; font-size: 12pt;">Following are top 12 essential skills for a career in digital marketing:</span></p>
<h2><span style="font-family: arial, helvetica, sans-serif; font-size: 18pt;"><b>1. Good Marketing Knowledge</b></span></h2>
<p><span style="font-weight: 400; font-family: arial, helvetica, sans-serif; font-size: 12pt;">A solid foundation in marketing principles and strategies is crucial. Understanding consumer behavior, target audience segmentation, branding, positioning, and marketing concepts will provide a strong base for digital marketing activities. You can read marketing books by Philip Kotler to learn the fundamental theories and concepts in marketing. </span></p>
<h2><span style="font-family: arial, helvetica, sans-serif; font-size: 18pt;"><b>2. Digital Advertising and Paid Marketing</b></span></h2>
<p><span style="font-weight: 400; font-family: arial, helvetica, sans-serif; font-size: 12pt;">Proficiency in managing digital advertising campaigns, including pay-per-click (PPC) advertising, social media advertising, and display advertising. Knowledge of ad platforms such as Google Ads, Facebook Ads, and LinkedIn Ads is valuable. Both Facebook and Google offer free paid advertising certification courses for their respective platforms. </span></p>
<h2><span style="font-family: arial, helvetica, sans-serif; font-size: 18pt;"><b>3. Search Engine Optimization (SEO)</b></span></h2>
<p><span style="font-weight: 400; font-family: arial, helvetica, sans-serif; font-size: 12pt;">Understanding the principles of SEO and the ability to optimize websites to improve organic search visibility. This includes keyword research, on-page optimization, technical SEO, and backlink building strategies. However, to effectively learn on-page SEO you need to also learn WordPress CMS. </span></p>
<h2><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;"><strong><span style="font-size: 18pt;">4. WordPress Website Development and Management</span></strong></span></h2>
<p><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">In India and around the globe, WordPress Website Development and Management skills are the most sought after. In fact, there&#8217;s a huge dearth of trained professionals against availability of job opportunities in market. Therefore, learn WordPress website development can be a booster shot to your career in digital marketing. </span></p>
<h2><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;"><b><span style="font-size: 18pt;">5. Content Marketing</span></b></span></h2>
<p><span style="font-weight: 400; font-family: arial, helvetica, sans-serif; font-size: 12pt;">The skill to create high-quality, engaging, and valuable content for various digital platforms. This involves content planning, creation, distribution, and optimization. Knowledge of content management systems (CMS) and content marketing tools is beneficial. However, the basic skills required in content marketing is content writing itself, which every young beginner must have. </span></p>
<h2><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;"><b><span style="font-size: 18pt;">6. Social Media Marketing</span> </b></span></h2>
<p><span style="font-weight: 400; font-family: arial, helvetica, sans-serif; font-size: 12pt;">Proficiency in utilizing social media platforms effectively to build brand awareness, engage with audiences, and drive website traffic. Understanding social media algorithms, content strategy, community management, and analytics is essential. It is one of the most creative aspect of digital marketing, where you will need to come up with out of the box ideas every day. </span></p>
<h2><span style="font-family: arial, helvetica, sans-serif; font-size: 18pt;"><b>7. Data Analysis and Analytics</b></span></h2>
<p><span style="font-weight: 400; font-family: arial, helvetica, sans-serif; font-size: 12pt;">Ability to analyze and interpret data from various digital marketing channels, such as website analytics, social media insights, and email marketing metrics. Proficiency in tools like Google Analytics and data visualization skills are valuable. In addition, you need to have good analytical mind to understand inferences from the given data and analytics. </span></p>
<h2><span style="font-family: arial, helvetica, sans-serif; font-size: 18pt;"><b>8. Email Marketing</b></span></h2>
<p><span style="font-weight: 400; font-family: arial, helvetica, sans-serif; font-size: 12pt;">Knowledge of email marketing strategies, including list building, segmentation, automation, and performance tracking. Familiarity with email marketing tools and regulations like Mailchimp, Mandrill, GDPR is important. Do you know? Email Marketing as per one of the Google research report, is the best performing marketing technique. Even better than SEO and SMM. </span></p>
<h2><span style="font-family: arial, helvetica, sans-serif; font-size: 18pt;"><b>9. Conversion Rate Optimization (CRO)</b></span></h2>
<p><span style="font-weight: 400; font-family: arial, helvetica, sans-serif; font-size: 12pt;">Understanding the principles of CRO to optimize website elements, user experience, and conversion funnels. Ability to conduct A/B testing, analyze user behavior, and make data-driven optimizations. CRO is a blend of creative and analytical aspects of digital marketing, where you will need to keep optimizing and improving in order to further boost sales, traffic etc. </span></p>
<h2><span style="font-family: arial, helvetica, sans-serif; font-size: 18pt;"><b>10. Digital Marketing Tools</b></span></h2>
<p><span style="font-weight: 400; font-family: arial, helvetica, sans-serif; font-size: 12pt;">Proficiency in using digital marketing tools and platforms such as marketing automation software, CRM systems, social media management tools, and project management tools. Familiarity with marketing technology can enhance efficiency and effectiveness. There are n-number of tools right now in digital marketing, and it is recommended that you need to learn at least +20 tools. </span></p>
<h2><span style="font-family: arial, helvetica, sans-serif; font-size: 18pt;"><b>11. Communication and Collaboration</b></span></h2>
<p><span style="font-weight: 400; font-family: arial, helvetica, sans-serif; font-size: 12pt;">Strong communication skills, both written and verbal, are essential in digital marketing roles. Collaboration with team members, clients, and stakeholders is often required for successful campaign execution. That&#8217;s why communication skills in developing content, writing emails, presentation, and collaborating with team members will go a long way in your success in digital marketing industry. </span></p>
<h2><span style="font-family: arial, helvetica, sans-serif; font-size: 18pt;"><b>12. Adaptability and Continuous Learning</b></span></h2>
<p><span style="font-weight: 400; font-family: arial, helvetica, sans-serif; font-size: 12pt;">Digital marketing is a rapidly evolving field, so adaptability and a willingness to learn new skills and stay updated with industry trends is crucial. Being open to experimentation and embracing change is important in digital marketing careers. You will have to keep updating, learning and adapting to new trends, techniques, tools and technologies in order to stay relevant in the industry. </span></p>
<p><span style="font-weight: 400; font-family: arial, helvetica, sans-serif; font-size: 12pt;">Developing and honing these skills through formal education, practical experience, certifications, and continuous learning will help professionals excel in the dynamic and competitive field of digital marketing.</span></p>
<p><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">So, are you interested to learn digital marketing? </span></p>
<p><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">We at Learning Skills Digital Marketing Institute, offer <strong><span style="color: #ff6600;"><a style="color: #ff6600;" href="https://institutedigitalmarketing.com/courses/digital-marketing-workshop/">online live digital marketing workshop</a></span></strong> that can help you quickly learn and acquire street smart digital marketing skills. </span></p>
<p><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">Feel free to use comment box below to ask questions related to our digital marketing workshop or digital marketing career or anything related to digital marketing. </span></p>
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		<item>
		<title>Digital Marketing Career Opportunities for MBA Marketing Grads</title>
		<link>https://institutedigitalmarketing.com/digital-marketing-career-opportunities-for-mba-marketing-grads/</link>
					<comments>https://institutedigitalmarketing.com/digital-marketing-career-opportunities-for-mba-marketing-grads/#respond</comments>
		
		<dc:creator><![CDATA[KANISHK MATTA]]></dc:creator>
		<pubDate>Tue, 11 Jul 2023 17:27:44 +0000</pubDate>
				<category><![CDATA[Career]]></category>
		<category><![CDATA[Digital Marketing]]></category>
		<category><![CDATA[digital marketing career]]></category>
		<guid isPermaLink="false">https://institutedigitalmarketing.com/?p=8232</guid>

					<description><![CDATA[MBA Marketing graduates with a specialization in marketing have excellent career prospects in the digital marketing industry. However, in order to get started in one of these careers you will need to learn digital marketing. Learning Skills offer live online &#8230; ]]></description>
										<content:encoded><![CDATA[<p><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">MBA Marketing graduates with a specialization in marketing have excellent career prospects in the digital marketing industry.</span></p>
<p><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">However, in order to get started in one of these careers you will need to learn digital marketing.</span></p>
<p><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">Learning Skills offer live online <span style="color: #ff6600;"><strong><a style="color: #ff6600;" href="https://institutedigitalmarketing.com/courses/digital-marketing-workshop/">workshops on digital marketing</a></strong></span> and <span style="color: #ff6600;"><strong><a style="color: #ff6600;" href="https://institutedigitalmarketing.com/courses/">other courses</a> </strong></span>such as <span style="color: #ff6600;"><strong><a style="color: #ff6600;" href="https://institutedigitalmarketing.com/courses/online-ecommerce-workshop/">Ecommerce</a></strong></span>, WordPress etc.</span></p>
<p><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">These workshops will help you quickly learn and acquire industry most-sought skills in digital marketing and other.</span></p>
<p><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">Now, let us check out some key career opportunities for MBA grads in digital marketing below:</span></p>
<h2><span style="font-size: 18pt;"><strong><span style="font-family: arial, helvetica, sans-serif;">1. Digital Marketing Manager:</span></strong></span></h2>
<p><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">As a digital marketing manager, MBA Marketing graduates can lead and execute digital marketing strategies for organizations.</span></p>
<p><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">They oversee various aspects of digital marketing, including SEO, social media, content marketing, paid advertising, and analytics.</span></p>
<p><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">Their responsibilities may include developing marketing campaigns, managing budgets, analyzing data, and driving business growth through digital channels.</span></p>
<h2><span style="font-size: 18pt;"><strong><span style="font-family: arial, helvetica, sans-serif;">2. Social Media Manager: </span></strong></span></h2>
<p><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">MBA Marketing graduates can excel as social media managers, responsible for planning and implementing social media strategies.</span></p>
<p><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">They create engaging content, manage social media accounts, monitor social media trends, and engage with the target audience.</span></p>
<p><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">Social media managers play a crucial role in building brand awareness, increasing engagement, and driving customer acquisition.</span></p>
<h2><span style="font-size: 18pt;"><strong><span style="font-family: arial, helvetica, sans-serif;">3. SEO Manager/Consultant: </span></strong></span></h2>
<p><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">MBA Marketing graduates can specialize in search engine optimization (SEO) and work as SEO managers or consultants.</span></p>
<p><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">They optimize websites to improve organic search visibility, drive targeted traffic, and enhance the user experience.</span></p>
<p><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">Their responsibilities include keyword research, on-page and off-page optimization, website audits, and staying updated with SEO best practices.</span></p>
<h2><span style="font-size: 18pt;"><strong><span style="font-family: arial, helvetica, sans-serif;">4. Content Marketing Manager:</span></strong></span></h2>
<p><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">Content marketing managers develop and execute content strategies to attract and engage the target audience.</span></p>
<p><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">They oversee content creation, distribution, and promotion across various platforms.</span></p>
<p><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">MBA Marketing graduates can leverage their marketing knowledge to create compelling content, coordinate with content creators, and measure the impact of content marketing efforts.</span></p>
<h2><span style="font-size: 18pt;"><strong><span style="font-family: arial, helvetica, sans-serif;">5. Digital Advertising Manager: </span></strong></span></h2>
<p><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">Digital advertising managers plan, execute, and optimize online advertising campaigns to reach specific marketing objectives.</span></p>
<p><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">They may specialize in paid search advertising (PPC), display advertising, social media advertising, or programmatic advertising.</span></p>
<p><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">MBA Marketing graduates can leverage their analytical skills to drive effective advertising campaigns and achieve desired outcomes.</span></p>
<h2><span style="font-family: arial, helvetica, sans-serif; font-size: 18pt;"><strong>6. E-commerce Marketing Manager:</strong> </span></h2>
<p><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">With the growing prominence of e-commerce, MBA Marketing graduates can pursue careers as e-commerce marketing managers.</span></p>
<p><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">They develop and implement strategies to drive online sales, optimize product listings, manage online advertising, analyze consumer behavior, and enhance the user experience.</span></p>
<p><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">E-commerce marketing managers play a critical role in driving revenue growth through digital channels.</span></p>
<h2><span style="font-size: 18pt;"><strong><span style="font-family: arial, helvetica, sans-serif;">7. Marketing Analytics Manager: </span></strong></span></h2>
<p><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">MBA Marketing graduates with a strong analytical background can excel as marketing analytics managers.</span></p>
<p><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">They analyze marketing data, extract insights, and provide data-driven recommendations to optimize marketing campaigns.</span></p>
<p><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">These professionals leverage tools and techniques to measure campaign effectiveness, customer behavior, and ROI, helping organizations make informed marketing decisions.</span></p>
<h2><span style="font-size: 18pt;"><strong><span style="font-family: arial, helvetica, sans-serif;">8. Digital Strategy Consultant: </span></strong></span></h2>
<p><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">MBA Marketing graduates can work as digital strategy consultants, advising organizations on their digital marketing strategies.</span></p>
<p><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">They assess market trends, competition, and consumer behavior to develop effective digital strategies aligned with business goals.</span></p>
<p><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">These professionals provide recommendations on budget allocation, resource optimization, and new digital marketing opportunities.</span></p>
<p><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">Our <strong><span style="color: #ff6600;"><a style="color: #ff6600;" href="https://kanishkmatta.com/" target="_blank" rel="noopener">expert trainer Kanishk Matta</a></span></strong> at Learning Skills institute is also a renowned digital strategy consultant.</span></p>
<p><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">These are just a few examples of the diverse career opportunities available for MBA Marketing graduates in digital marketing.</span></p>
<p><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">With their strategic thinking, analytical skills, and marketing expertise, MBA marketing graduates are well-positioned to succeed in the dynamic and rapidly evolving digital marketing industry.</span></p>
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		<title>Career in Digital Marketing India: Thrive, Dominate, Succeed</title>
		<link>https://institutedigitalmarketing.com/start-career-in-digital-marketing/</link>
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		<dc:creator><![CDATA[KANISHK MATTA]]></dc:creator>
		<pubDate>Sat, 04 Mar 2023 16:43:53 +0000</pubDate>
				<category><![CDATA[Career]]></category>
		<category><![CDATA[Digital Marketing]]></category>
		<guid isPermaLink="false">https://institutedigitalmarketing.com/?p=8103</guid>

					<description><![CDATA[]]></description>
										<content:encoded><![CDATA[<div class="wpb-content-wrapper"><div class="vc_row wpb_row vc_row-fluid"><div class="wpb_column vc_column_container vc_col-sm-12"><div class="vc_column-inner vc_custom_1481128868378"><div class="wpb_wrapper"><section class="vc_cta3-container"><div class="vc_general vc_do_cta3 vc_cta3 vc_cta3-style-flat vc_cta3-shape-rounded vc_cta3-align-left vc_cta3-color-mulled-wine vc_cta3-icon-size-md vc_custom_1481728894001"><div class="vc_cta3_content-container"><div class="vc_cta3-content"><header class="vc_cta3-content-header"><h2>Overview</h2></header><p style="text-align: justify;"><span style="font-size: 14pt;"><em><span style="font-family: georgia, palatino, serif;"><span style="color: #ffffff;">Do you ever want to know all about career in digital marketing at one place? From opportunities to learning digital marketing? Then you’ve landed at the right destination. Hello, I am Kanishk Matta, Digital Marketing Consultant and Entrepreneur. I get a lot of questions on digital marketing from young graduates to professionals. To answer all of them at once, I have written this blog. Read on to explore the world of digital marketing. Don&#8217;t forget to subscribe and share this blog with your friends on Social Media.</span> </span></em></span></p>
</div></div></div></section>
	<div class="wpb_text_column wpb_content_element" >
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			<p style="text-align: justify;"><span style="font-family: helvetica, arial, sans-serif; font-size: 36pt; color: #000080;">India&#8217;s Digital Future</span></p>
<p style="text-align: justify;"><span style="font-family: helvetica, arial, sans-serif; font-size: 18pt; color: #000000;">In 2009, I started my career in digital marketing. Then, India&#8217;s digital marketing industry was at nascent stage. </span></p>
<p style="text-align: justify;"><span style="font-family: helvetica, arial, sans-serif; font-size: 18pt; color: #000000;">Since, then industry has come a long way. Today, billion dollar companies in digital marketing industry of India are commonplace. </span></p>
<p style="text-align: justify;"><span style="font-family: helvetica, arial, sans-serif; font-size: 18pt; color: #000000;">Above all, India&#8217;s start up culture is lead by boom in digital. Also, growth trajectory is on the up slide now across digital sectors.</span></p>
<p style="text-align: justify;"><span style="font-family: helvetica, arial, sans-serif; font-size: 18pt; color: #000000;">Digital Marketing career in India is one of the high paying careers in India. A fresher entering digital marketing career in India can easily get high paying job. </span></p>
<p style="text-align: justify;"><span style="font-family: helvetica, arial, sans-serif; font-size: 18pt; color: #000000;">Moreover, anyone with digital marketing skills can break into India&#8217;s startup culture. This automatically makes learning digital marketing a <strong>big game changer</strong>.</span></p>
<p style="text-align: justify;"><span style="font-family: helvetica, arial, sans-serif; font-size: 18pt; color: #000000;">The digital future in India is quite bright and has immense potential. This is the right time to dabble into it. If you’ve heard of ‘<span style="color: #ff6600;"><a style="color: #ff6600;" href="http://www.livemint.com/Opinion/XGbavEnoeP7dZITeh21MRM/Making-India-a-cashless-economy.html" target="_blank" rel="noopener noreferrer">Cashless Economy</a></span>’ in India recently, let me tell you digital is the key behind it.</span></p>
<p style="text-align: justify;"><span style="font-family: helvetica, arial, sans-serif; font-size: 18pt; color: #000000;">Still wondering if digital marketing career in India has so much of potential?</span></p>
<p style="text-align: center;"><a href="https://learningskillsindia.com/wp-content/uploads/2016/12/Indias-digital-future-is-bright.jpg" target="_blank" rel="noopener"><img fetchpriority="high" decoding="async" class="alignright wp-image-3714" src="https://learningskillsindia.com/wp-content/uploads/2016/12/Indias-digital-future-is-bright.jpg" alt="digital marketing career in India" width="500" height="300" /></a></p>
<h3 style="text-align: justify;"><span style="font-family: helvetica, arial, sans-serif; font-size: 18pt; color: #000080;">Let us start with macro viewpoints:</span></h3>
<ol style="text-align: justify;">
<li><span style="font-family: helvetica, arial, sans-serif; font-size: 18pt; color: #000000;">A <span style="color: #ff6600;"><a style="color: #ff6600;" href="http://www.livemint.com/Industry/dp0tOG8d9yqokeAbpsS28K/Indian-Internet-economy-to-reach-Rs10-trillion-by-2018-repo.html" target="_blank" rel="noopener noreferrer">research report</a></span> by IAMAI and BCG estimates that India’s internet economy to grow by Rs. 10 trillion by 2018. This figure will account almost 5 percent of India’s total GDP (gross domestic product).</span></li>
<li><span style="font-family: helvetica, arial, sans-serif; font-size: 18pt; color: #000000;">In 2016, India&#8217;s internet population already crossed 450 million mark. It is now second largest internet population in the world. According to a <span style="color: #ff6600;"><a style="color: #ff6600;" href="http://economictimes.indiatimes.com/tech/internet/indias-internet-users-to-double-to-730-million-by-2020-leaving-us-far-behind/articleshow/53736924.cms" target="_blank" rel="noopener noreferrer">Nasscom report</a></span> India&#8217;s internet population to reach 730 million by 2020.</span></li>
<li><span style="font-family: helvetica, arial, sans-serif; font-size: 18pt; color: #000000;">At present, India’s eCommerce industry is witnessing a big boom in business. According to <span style="color: #ff6600;"><a style="color: #ff6600;" href="https://www2.deloitte.com/content/dam/Deloitte/in/Documents/technology-media-telecommunications/in-tmt-e-commerce-in-india-noexp.pdf" target="_blank" rel="noopener noreferrer">Deloitte and CII report</a></span>, India’s eCommerce to grow at 6 times over 5 years’ period. From US$ 16 billion in 2015, it will reach US$ 40 billion in 2018, and US$ 101.9 billion in 2020.</span></li>
<li><span style="font-family: helvetica, arial, sans-serif; font-size: 18pt; color: #000000;">The same report predicts a big leap in online shoppers&#8217; population from 39 million in 2015 to 220 million by 2020. </span></li>
<li><span style="font-family: helvetica, arial, sans-serif; font-size: 18pt; color: #000000;">In India, there&#8217;s a huge demand for professionals in digital industry. But, dearth of professionals has been adding to the demand. According to a survey, situation is so bad that it is affecting <span style="color: #ff6600;"><a style="color: #ff6600;" href="http://www.cxotoday.com/story/digital-skills-gap-hits-94-per-cent-of-companies-survey/" target="_blank" rel="noopener noreferrer">94% of companies</a></span>. Also, 77% of companies sees gap in digital skills is a key hurdle to their digital transformation.</span></li>
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<p style="text-align: justify;"><span style="font-family: helvetica, arial, sans-serif; font-size: 18pt; color: #000000;">In the nutshell, India is witnessing digital transformation in the backdrop of: </span></p>
<ul style="text-align: justify;">
<li><span style="font-family: helvetica, arial, sans-serif; font-size: 18pt; color: #000000;">huge digital talent gap</span></li>
<li><span style="font-family: helvetica, arial, sans-serif; font-size: 18pt; color: #000000;">unprecedented scaling</span></li>
<li><span style="font-family: helvetica, arial, sans-serif; font-size: 18pt; color: #000000;">enormous potential</span></li>
</ul>
<p style="text-align: justify;"><span style="font-family: helvetica, arial, sans-serif; font-size: 18pt; color: #000000;">This makes opportunity in digital marketing career gigantic and lucrative. </span></p>
<p style="text-align: justify;"><span style="font-family: helvetica, arial, sans-serif; font-size: 18pt; color: #000000;">At personal level, what lies ahead for you in digital marketing industry of India?</span></p>
<p style="text-align: justify;"><span style="font-family: helvetica, arial, sans-serif; font-size: 18pt; color: #000000;">There’s much more in kitty for you than you know it. Interesting, isn’t it?</span></p>
<p style="text-align: justify;"><span style="font-family: helvetica, arial, sans-serif; font-size: 18pt; color: #000000;">Let me tell you that point wise:</span></p>

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			<h2><span style="font-size: 24pt; font-family: helvetica, arial, sans-serif; color: #000080;"><strong>1. High paying job opportunities:</strong></span></h2>
<p style="text-align: justify;"><span style="font-size: 18pt; font-family: helvetica, arial, sans-serif; color: #000000;">The environment in India is so conducive, a trained fresher can get a job in no time. Add to this, there are countless lucrative job opportunities. </span></p>
<p style="text-align: justify;"><span style="font-size: 18pt; font-family: helvetica, arial, sans-serif; color: #000000;">Companies and employers are fighting to grab the skilled talent in digital marketing industry.</span></p>
<p style="text-align: justify;"><span style="font-size: 18pt; font-family: helvetica, arial, sans-serif; color: #000000;">There is dearth of trained people in digital marketing plus huge demand for them. That’s why we have high salary packages for trained fresher digital marketing jobs.</span></p>
<p style="text-align: justify;"><span style="font-size: 18pt; font-family: helvetica, arial, sans-serif; color: #000000;">As you enter the field within few months of experience you will notice fast increment in pay and position. Provided you deliver on the job. </span></p>
<p style="text-align: justify;"><span style="font-size: 18pt; font-family: helvetica, arial, sans-serif; color: #000000;">The average pay scale for a digital marketing manager job revolves around 4 lakhs per annum. </span></p>

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			<p style="text-align: justify;"><a href="http://www.payscale.com/research/IN/Job=Digital_Marketing_Manager/Salary" target="_blank" rel="noopener">Source: payscale.com</a></p>
<p style="text-align: justify;"><span style="font-family: helvetica, arial, sans-serif; font-size: 18pt; color: #000000;">A trained fresher may grab around <strong>2-4 lakhs per annum</strong> package. Often package can touch <strong>6-10 lakhs per annum</strong>. </span></p>

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			<h2 style="text-align: justify;"><span style="font-family: helvetica, arial, sans-serif; font-size: 24pt; color: #003366;"><strong>2. Creative Freedom</strong></span></h2>
<p style="text-align: justify;"><span style="font-family: helvetica, arial, sans-serif; font-size: 18pt; color: #000000;">Unlike other industries, digital marketing industry is creative and open. Almost everyday you get opportunity on the job to create and innovate at your pace. </span></p>
<p style="text-align: justify;"><span style="font-family: helvetica, arial, sans-serif; font-size: 18pt; color: #000000;">With content at the core, you can experiment a lot with in text, graphics and video. </span></p>
<p style="text-align: justify;"><span style="font-family: helvetica, arial, sans-serif; font-size: 18pt; color: #000000;">You can either start a YouTube web series around your product. Or write a blog and develop infographics to engage your target audience. </span></p>
<p style="text-align: justify;"><span style="font-family: helvetica, arial, sans-serif; font-size: 18pt; color: #000000;">Opportunities are endless. </span></p>
<p style="text-align: justify;"><span style="font-family: helvetica, arial, sans-serif; font-size: 18pt; color: #000000;">Meanwhile, the offline advertising world is facing pressure to show measurable returns on investment. As offline channels are losing sheen, it is now difficult to justify low ROI in it. </span></p>
<p style="text-align: justify;"><span style="font-family: helvetica, arial, sans-serif; font-size: 18pt; color: #000000;">Whereas, online marketing not only track each penny but offer high ROI. Including, winning the competition by insurmountable gap. </span></p>
<p style="text-align: justify;"><span style="font-family: helvetica, arial, sans-serif; font-size: 18pt; color: #000000;">Do you know by next year <span style="color: #ff6600;"><a style="color: #ff6600;" href="https://www.emarketer.com/Article/Digital-Ad-Spending-Surpass-TV-Next-Year/1013671" target="_blank" rel="noopener noreferrer">Digital Ad spend to surpass TV</a><span style="color: #000000;">?</span></span> And by 2020, TV Ad spend will drop below one-third.  </span></p>
<p style="text-align: center;"><span style="font-family: helvetica, arial, sans-serif; font-size: 18pt; color: #000000;"><a href="https://learningskillsindia.com/wp-content/uploads/2016/12/digital-vs-tv-digital-marketing.jpg" target="_blank" rel="noopener"><img decoding="async" class="size-full wp-image-3729 aligncenter" src="https://learningskillsindia.com/wp-content/uploads/2016/12/digital-vs-tv-digital-marketing.jpg" alt="digital-vs-tv-digital-marketing" width="845" height="561" /></a></span></p>
<p style="text-align: justify;"><span style="font-family: helvetica, arial, sans-serif; font-size: 18pt; color: #000000;">As it is easy to generate sales and leads online. That is why, you don&#8217;t have to feel pressure for delivering ROI. Ultimately, you get independence to experiment and innovate at your own pace. </span></p>

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			<h2 style="text-align: justify;"><span style="font-size: 24pt; font-family: helvetica, arial, sans-serif; color: #000080;"><strong>3. O</strong><strong>pportunity to Grow</strong></span></h2>
<p style="text-align: justify;"><span style="font-size: 18pt; font-family: helvetica, arial, sans-serif; color: #000000;">Climbing the ladder up in digital marketing industry is not much difficult.</span></p>
<p style="text-align: justify;"><span style="font-size: 18pt; font-family: helvetica, arial, sans-serif; color: #000000;">All you need is to prove your worth and your digital skills in a project, and bring in the numbers. Voila, you will be on top of the game.</span></p>
<p style="text-align: justify;"><span style="font-size: 18pt; font-family: helvetica, arial, sans-serif; color: #000000;">I am not kidding. There are only handful of professionals in India that can boast such a milestone.</span></p>
<p style="text-align: justify;"><span style="font-size: 18pt; font-family: helvetica, arial, sans-serif; color: #000000;">You too can do this, only if you have complete knowledge, and skills in digital marketing.</span></p>
<p style="text-align: justify;"><span style="font-size: 18pt; font-family: helvetica, arial, sans-serif; color: #000000;">Thereafter, no one will be able to stop you.</span></p>
<p style="text-align: justify;"><span style="font-size: 18pt; font-family: helvetica, arial, sans-serif; color: #000000;">As you enter industry, you will find it easy to climb from executive level job to managerial position. Thereafter, decision making positions in marketing.</span></p>
<p style="text-align: justify;"><span style="font-size: 18pt; font-family: helvetica, arial, sans-serif; color: #000000;">That too within 2 years&#8217; period. I can tell you this, because, I have been there, and done that. </span><span style="font-size: 18pt; font-family: helvetica, arial, sans-serif; color: #000000;"><span style="color: #ff6600;"><a style="color: #ff6600;" href="https://kanishkmatta.com/digital-marketing-consultant-kanishk-matta/" target="_blank" rel="noopener noreferrer">Read out my profile and experience on my personal website</a></span><span style="text-align: justify;">, to know more. </span></span></p>
<p style="text-align: justify;"><span style="color: #000000; font-size: 18pt; font-family: helvetica, arial, sans-serif;">Such an opportunity to grow is rare in any industry today.</span></p>

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			<h2><span style="font-size: 24pt; font-family: helvetica, arial, sans-serif; color: #000080;"><strong>4. Opportunity to Teach and Train</strong></span></h2>
<p style="text-align: justify;"><span style="font-size: 18pt; font-family: helvetica, arial, sans-serif; color: #000000;">In India, there is lot of demand for digital marketing trainers. Not just in private institutes, but also in government colleges, universities, and b-schools. </span></p>
<p style="text-align: justify;"><span style="font-size: 18pt; font-family: helvetica, arial, sans-serif; color: #000000;">Furthermore, there are many companies and startups looking for corporate digital marketing trainers.</span></p>
<p style="text-align: justify;"><span style="font-size: 18pt; font-family: helvetica, arial, sans-serif; color: #000000;">You too can grab these training opportunities. Provided you have knowledge, skills and proven experience in digital marketing.</span></p>
<p style="text-align: justify;"><span style="font-size: 18pt; font-family: helvetica, arial, sans-serif; color: #000000;">LinkedIn is the best place to get hired as digital marketing trainer in India.</span></p>
<p style="text-align: justify;"><span style="font-size: 18pt; font-family: helvetica, arial, sans-serif; color: #000000;">Around 70% of training opportunities I get come through my LinkedIn profile. And rest through my network. You can check out my <span style="color: #ff6600;"><a style="color: #ff6600;" href="http://in.linkedin.com/in/kanishkmatta" target="_blank" rel="noopener">LinkedIn profile</a> <span style="color: #000000;">here</span></span>.</span></p>
<p style="text-align: justify;"><span style="font-size: 18pt; font-family: helvetica, arial, sans-serif; color: #000000;">You can make Rs. 2,000 to Rs. 8,000 per day as a beginner in digital marketing training in India. As you gain experience, per day pay increase up to Rs. 15,000. </span></p>
<p style="text-align: justify;"><span style="font-size: 18pt; font-family: helvetica, arial, sans-serif; color: #000000;">Apart from this, you get other incentives in shape of reputation and network. </span></p>

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			<h2 style="text-align: justify;"><span style="font-size: 24pt; font-family: helvetica, arial, sans-serif; color: #000080;"><strong>5. Dynamic Work Culture</strong></span></h2>
<p style="text-align: justify;"><span style="font-size: 18pt; font-family: helvetica, arial, sans-serif; color: #000000;">The Internet world is fast moving and ever-evolving landscape. That in turn makes digital marketing quite dynamic industry. </span></p>
<p style="text-align: justify;"><span style="font-size: 18pt; font-family: helvetica, arial, sans-serif; color: #000000;">An industry, where everything is seeming to be moving forward daily with visible changes. Also embracing and absorbing everything new.</span></p>
<p style="text-align: left;"><span style="font-size: 18pt; font-family: helvetica, arial, sans-serif; color: #000000;"><a href="https://learningskillsindia.com/wp-content/uploads/2016/12/dynamic-work-culture.jpg" target="_blank" rel="noopener"><img decoding="async" class="alignright wp-image-3732 size-full" src="https://learningskillsindia.com/wp-content/uploads/2016/12/dynamic-work-culture.jpg" alt="dynamic-work-culture" width="500" height="375" /></a>You may have to keep yourself updated with whole lot of content</span></p>
<ul style="text-align: justify;">
<li style="text-align: left;"><span style="font-size: 18pt; font-family: helvetica, arial, sans-serif; color: #000000;">news</span></li>
<li style="text-align: left;"><span style="font-size: 18pt; font-family: helvetica, arial, sans-serif; color: #000000;">updates</span></li>
<li style="text-align: left;"><span style="font-size: 18pt; font-family: helvetica, arial, sans-serif; color: #000000;">market reports</span></li>
<li style="text-align: left;"><span style="font-size: 18pt; font-family: helvetica, arial, sans-serif; color: #000000;">industry trends</span></li>
<li style="text-align: left;"><span style="font-size: 18pt; font-family: helvetica, arial, sans-serif; color: #000000;">technological advancements and lot more. </span></li>
</ul>
<p style="text-align: justify;"><span style="font-size: 18pt; font-family: helvetica, arial, sans-serif; color: #000000;">More so, this may also give you competitive advantage over your rivals.</span></p>
<p style="text-align: justify;"><span style="font-size: 18pt; font-family: helvetica, arial, sans-serif; color: #000000;">Therefore, for a competitive digital marketer, it becomes imperative to stay updated always. </span></p>
<p style="text-align: justify;"><span style="font-size: 18pt; font-family: helvetica, arial, sans-serif; color: #000000;">Actually, it is attached with your survival in digital marketing industry.  You will need to update your knowledge and upgrade your skills in time. Otherwise, you will lose everything immediately. </span></p>
<p style="text-align: justify;"><span style="font-size: 18pt; font-family: helvetica, arial, sans-serif; color: #000000;">For example, you may have a website with huge amount of traffic from Google search. Quite possibly, you may wake up next morning to only find that Google algorithm has hit your website.</span></p>
<p style="text-align: justify;"><span style="font-size: 18pt; font-family: helvetica, arial, sans-serif; color: #000000;">Now your website is out of Google search engine overnight.  Eventually, you will lose all your traffic, sales and business in a snap.</span></p>
<p style="text-align: justify;"><span style="font-size: 18pt; font-family: helvetica, arial, sans-serif; color: #000000;">That can happen. It happened to us, way back in 2010.</span></p>
<p style="text-align: justify;"><span style="font-size: 18pt; font-family: helvetica, arial, sans-serif; color: #000000;">And let me tell you, it takes whole lot of efforts to get into the top searches of Google.</span></p>
<p style="text-align: justify;"><span style="font-size: 18pt; font-family: helvetica, arial, sans-serif; color: #000000;">P.S.: recently digital payments and eCommerce are witnessing astonishing <span style="color: #ff6600;"><a style="color: #ff6600;" href="https://www.bloomberg.com/news/articles/2016-11-23/cash-ban-the-best-thing-to-happen-to-indian-digital-payments" target="_blank" rel="noopener">boost in their sales</a></span>. It is due to demonetization. That too, overnight.</span></p>

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			<h2 style="text-align: justify;"><span style="font-size: 24pt; font-family: helvetica, arial, sans-serif; color: #000080;"><strong>6. You can start your own Business, anytime</strong></span></h2>
<p style="text-align: justify;"><span style="font-size: 18pt; font-family: helvetica, arial, sans-serif; color: #000000;">This advantage, you will rarely find in any other career avenue. With skills in digital marketing, you can start your online business, anytime.</span></p>
<p style="text-align: justify;"><span style="font-size: 18pt; font-family: helvetica, arial, sans-serif; color: #000000;">All you need is a product/service to sell online. Or you could even start blogging and earn through advertising and/or affiliate marketing. Making a successful business out of it. </span></p>
<p style="text-align: justify;"><span style="font-size: 18pt; font-family: helvetica, arial, sans-serif; color: #000000;">Many has done that. We already have renowned names in digital marketing industry, who made millions.</span></p>
<p style="text-align: justify;"><span style="font-size: 18pt; font-family: helvetica, arial, sans-serif; color: #000000;"><span style="color: #ff6600;"><a style="color: #ff6600;" href="http://neilpatel.com/" data-cke-saved-href="http://neilpatel.com/" data-cke-saved- target="_blank" rel="noopener">Neil Patel</a></span> started out as a blogger. Now, he is  one of the most renowned digital marketing experts in the world.</span></p>
<p style="text-align: justify;"><span style="font-size: 18pt; font-family: helvetica, arial, sans-serif; color: #000000;">Then, we have <span style="color: #ff6600;"><a style="color: #ff6600;" href="https://www.garyvaynerchuk.com/" data-cke-saved-href="https://www.garyvaynerchuk.com/" data-cke-saved- target="_blank" rel="noopener">Gary Vaynerchuk</a></span> started out as a Wine shop owner. In 2006, he started his web series on Wine reviews. Now, he’s a founder of <span style="color: #ff6600;"><a style="color: #ff6600;" href="http://www.vaynermedia.com/" data-cke-saved-href="http://www.vaynermedia.com/" data-cke-saved- target="_blank" rel="noopener">VaynerMedia</a></span> a digital media and marketing agency.</span></p>
<p style="text-align: justify;"><span style="font-size: 18pt; font-family: helvetica, arial, sans-serif; color: #000000;">There’s so much inspiration available in digital marketing industry for an entrepreneur in you. </span></p>

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			<h2 style="text-align: justify;"><span style="color: #000080; font-size: 24pt; font-family: helvetica, arial, sans-serif;"><strong>7. You could even Freelance</strong></span></h2>
<p style="text-align: justify;"><span style="color: #000000; font-size: 18pt; font-family: helvetica, arial, sans-serif;">I started my career as a freelancer. Many have done this in digital marketing industry of India. You too can do this. </span></p>
<p style="text-align: justify;"><span style="color: #000000; font-size: 18pt; font-family: helvetica, arial, sans-serif;">There are countless freelance bloggers, vloggers, marketers and consultants in India. Interesting thing is that they are making more than decent living from digital. </span></p>
<p style="text-align: justify;"><span style="color: #000000; font-size: 18pt; font-family: helvetica, arial, sans-serif;">You could can either launch your own blog, or help someone build one. </span></p>
<p style="text-align: justify;"><span style="color: #000000; font-size: 18pt; font-family: helvetica, arial, sans-serif;">You could even start your YouTube channel. I hope you already have heard names on YouTube such as <span style="color: #ff6600;"><a style="color: #ff6600;" href="https://www.youtube.com/user/IISuperwomanII" data-cke-saved-href="https://www.youtube.com/user/IISuperwomanII" data-cke-saved- target="_blank" rel="noopener">Superwoman</a></span>, <span style="color: #ff6600;"><a style="color: #ff6600;" href="https://www.youtube.com/user/JusReign" data-cke-saved-href="https://www.youtube.com/user/JusReign" data-cke-saved- target="_blank" rel="noopener">Jus Reign</a></span>, <span style="color: #ff6600;"><a style="color: #ff6600;" href="https://www.youtube.com/channel/UCqwUrj10mAEsqezcItqvwEw" data-cke-saved-href="https://www.youtube.com/channel/UCqwUrj10mAEsqezcItqvwEw" data-cke-saved- target="_blank" rel="noopener">BB Ki Vines</a></span> and <span style="color: #ff6600;"><a style="color: #ff6600;" href="https://www.youtube.com/user/AddictedA1" data-cke-saved-href="https://www.youtube.com/user/AddictedA1" data-cke-saved- target="_blank" rel="noopener">Carry Minati</a></span>.</span></p>
<p style="text-align: justify;"><span style="color: #000000; font-size: 18pt; font-family: helvetica, arial, sans-serif;">There are lot of freelance/part time projects and jobs available in digital. Not just from startups but also from mid-sized and large corporations in India. </span></p>
<p style="text-align: justify;"><span style="color: #000000; font-size: 18pt; font-family: helvetica, arial, sans-serif;">You could make whole lot of extra working as a freelancer. We have live examples already in India itself. Just Google, you will find numerous inspiring stories of freelancers.</span></p>
<p style="text-align: justify;"><span style="color: #000000; font-size: 18pt; font-family: helvetica, arial, sans-serif;">Also, search for groups &#8216;Startups India’ or ‘Startups’ + your city name on Facebook. You will notice there many cities specific groups on Facebook. </span></p>
<p style="text-align: justify;"><span style="color: #000000; font-size: 18pt; font-family: helvetica, arial, sans-serif;">In these groups, lot of startups are searching for freelancers in India. Digital marketing freelancers, web developers, consultants, what not. </span></p>

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			<h2 style="text-align: justify;"><span style="font-size: 24pt; font-family: helvetica, arial, sans-serif; color: #000080;"><strong>8. It’s getting lot more Interesting in India</strong></span></h2>
<p style="text-align: justify;"><span style="font-size: 18pt; font-family: helvetica, arial, sans-serif; color: #000000;">Years back Government of India (GoI) has had already realized the power of the Internet. Now, we are seeing scores of new initiatives to digitize India’s economy.</span></p>
<h3 style="text-align: justify;"><span style="font-size: 18pt; font-family: helvetica, arial, sans-serif; color: #ff6600;"><a style="color: #ff6600;" href="http://digitalindia.gov.in/" data-cke-saved-href="http://digitalindia.gov.in/" data-cke-saved- target="_blank" rel="noopener"><strong>Digital India</strong></a></span></h3>
<p style="text-align: justify;"><span style="font-size: 18pt; font-family: helvetica, arial, sans-serif; color: #000000;">GoI introduced Digital India initiative for digital transformation of governance, economy and our society.<a href="https://learningskillsindia.com/wp-content/uploads/2016/12/digital-india.jpg" target="_blank" rel="noopener"><img loading="lazy" decoding="async" class="alignright wp-image-3737 size-full" src="https://learningskillsindia.com/wp-content/uploads/2016/12/digital-india.jpg" alt="digital-india" width="600" height="338" /></a></span></p>
<h3 style="text-align: justify;"><span style="font-size: 18pt; font-family: helvetica, arial, sans-serif; color: #ff6600;"><a style="color: #ff6600;" href="https://digilocker.gov.in/" data-cke-saved-href="https://digilocker.gov.in/" data-cke-saved- target="_blank" rel="noopener"><strong>Digi Locker</strong></a></span></h3>
<p style="text-align: justify;"><span style="font-size: 18pt; font-family: helvetica, arial, sans-serif; color: #000000;">GoI online service that allows you to keep your important documents secure online.</span></p>
<h3 style="text-align: justify;"><span style="font-size: 18pt; font-family: helvetica, arial, sans-serif; color: #ff6600;"><a style="color: #ff6600;" href="https://yourstory.com/2015/08/rbi-approves-payments-bank-license/" data-cke-saved-href="https://yourstory.com/2015/08/rbi-approves-payments-bank-license/" data-cke-saved- target="_blank" rel="noopener"><strong>Online Payments Bank Licensing</strong></a></span></h3>
<p style="text-align: justify;"><span style="font-size: 18pt; font-family: helvetica, arial, sans-serif; color: #000000;">RBI provided licenses for Online Payments Bank to 11 companies in India in 2015.  </span></p>
<h3 style="text-align: justify;"><span style="font-size: 18pt; font-family: helvetica, arial, sans-serif; color: #ff6600;"><a style="color: #ff6600;" href="http://www.livemint.com/Politics/hglep85yZOQzChj6KRrrCK/Govt-allows-100-FDI-in-ecommerce-marketplace-model.html" data-cke-saved-href="http://www.livemint.com/Politics/hglep85yZOQzChj6KRrrCK/Govt-allows-100-FDI-in-ecommerce-marketplace-model.html" data-cke-saved- target="_blank" rel="noopener"><strong>100% FDI in eCommerce Marketplace</strong></a></span></h3>
<p style="text-align: justify;"><span style="font-size: 18pt; font-family: helvetica, arial, sans-serif; color: #000000;">In 2016, Government approved 100% FDI in eCommerce Marketplace industry in India.</span></p>
<p style="text-align: justify;"><span style="font-size: 18pt; font-family: helvetica, arial, sans-serif; color: #000000;">All these initiatives have contributed to India&#8217;s economy boom. That in turn has increased demand for digital marketers in India fourfold. </span></p>
<p style="text-align: justify;"><span style="font-size: 18pt; font-family: helvetica, arial, sans-serif; color: #000000;">Now the question is how do you enter this exciting world of digital marketing?</span></p>

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			<h2 style="text-align: justify;"><span style="font-size: 36pt; font-family: helvetica, arial, sans-serif; color: #000080;"><strong>How to Make a Career in Digital Marketing in India?</strong></span></h2>
<p style="text-align: justify;"><span style="font-size: 18pt; font-family: helvetica, arial, sans-serif; color: #000000;">There are three ways to learn digital marketing in India.</span></p>
<ol>
<li style="text-align: justify;"><span style="font-size: 18pt; font-family: helvetica, arial, sans-serif; color: #000000;"><span style="color: #000080;"><strong>Self-paced:</strong></span> this is where you will need to guide and plan your studies yourself. You can start your learning journey by reading blogs and websites online. Furthermore, you can use e-books, books and magazines in digital marketing to learn it.</span></li>
<li style="text-align: justify;"><span style="font-family: helvetica, arial, sans-serif; font-size: 18pt; color: #000000;"><span style="color: #000080;"><strong>Assisted:</strong> </span>this is where you find yourself a mentor or a digital marketing institute. It is the most preferred route for anyone learning digital marketing. Because you get more hands-on knowledge and skills learning opportunities. Moreover, you become employable immediately after the digital marketing course.</span></li>
<li style="text-align: justify;"><span style="font-family: helvetica, arial, sans-serif; font-size: 18pt;"><span style="color: #000080;"><strong>Hybrid:</strong> </span><span style="color: #000000;">this is the route, I recommend. It is a combination of above two. You not only manage your pace and space of learning but also get an expert help to guide and enlighten you.</span></span></li>
</ol>
<p style="text-align: justify;"><span style="font-size: 18pt; font-family: helvetica, arial, sans-serif; color: #000000;">It is upon you to choose your learning journey. Later in the blog, I have provided free resources you can use to learn digital marketing. Also, we have few tips for you on assisted learning.</span></p>
<p style="text-align: justify;"><span style="font-size: 18pt; font-family: helvetica, arial, sans-serif; color: #000000;">Now, let us talk about your destination here first. ‘Acquiring relevant Digital Marketing skills’ – before moving on to how to learn digital marketing?  </span></p>
<p style="text-align: justify;"><span style="font-size: 18pt; font-family: helvetica, arial, sans-serif; color: #000000;">It is good to have knowledge in digital marketing. But you will need expertise and skills in digital marketing to get hired. I have listed out the most in-demand digital marketing skills in India. </span></p>

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			<h2 style="text-align: justify;"><span style="font-size: 24pt; font-family: helvetica, arial, sans-serif; color: #000080;"><strong>Content Development and Marketing Skills</strong></span></h2>
<p style="text-align: justify;"><span style="font-size: 18pt; font-family: helvetica, arial, sans-serif; color: #000000;">Content marketing is one such area in digital marketing that has unfathomable scope. Also, immense potential for creativity and innovation.</span></p>
<p style="text-align: justify;"><span style="font-size: 18pt; font-family: helvetica, arial, sans-serif; color: #000000;">It’s no big statement to say – “content is an indisputable champion in the digital world”.</span></p>
<p style="text-align: justify;"><span style="font-size: 18pt; font-family: helvetica, arial, sans-serif; color: #000000;"><a href="https://learningskillsindia.com/wp-content/uploads/2016/12/content-is-king.jpg" target="_blank" rel="noopener"><img loading="lazy" decoding="async" class="wp-image-3739 size-medium alignright" src="https://learningskillsindia.com/wp-content/uploads/2016/12/content-is-king-300x228.jpg" alt="content-is-king" width="300" height="228" /></a>Content can make a brand or break it.</span></p>
<p style="text-align: justify;"><span style="font-size: 18pt; font-family: helvetica, arial, sans-serif; color: #000000;">Let me give you an example: </span></p>
<p style="text-align: justify;"><span style="font-size: 18pt; font-family: helvetica, arial, sans-serif; color: #000000;">In the world of Television, why do you watch Kapil Sharma Show? </span></p>
<p style="text-align: justify;"><span style="font-size: 18pt; font-family: helvetica, arial, sans-serif; color: #000000;">It is not because of the Navjot Singh Sindhu, other characters or Kapil himself.</span></p>
<p style="text-align: justify;"><span style="font-size: 18pt; font-family: helvetica, arial, sans-serif; color: #000000;">It is because of the entertaining content, which are jokes, comedy, acting and others. The day Kapil stops making funny jokes, he may go out of business.</span></p>
<p style="text-align: justify;"><span style="font-size: 18pt; font-family: helvetica, arial, sans-serif;">I am talking about the &#8216;content&#8217; here. </span></p>
<p style="text-align: justify;"><span style="font-size: 18pt; font-family: helvetica, arial, sans-serif; color: #000000;">I couldn’t simplify more than this.</span></p>
<p style="text-align: justify;"><span style="font-size: 18pt; font-family: helvetica, arial, sans-serif;">Similarly, content is king in online world as well. </span></p>
<p style="text-align: justify;"><span style="font-size: 18pt; font-family: helvetica, arial, sans-serif; color: #000000;">Digital marketing won’t get you the desired results without relevant and quality content.</span></p>
<p style="text-align: justify;"><span style="font-size: 18pt; font-family: helvetica, arial, sans-serif; color: #000000;">What’s there in content?</span></p>
<p style="text-align: justify;"><span style="font-size: 18pt; font-family: helvetica, arial, sans-serif; color: #000000;">There are three essential skills you will need to develop expertise in content:</span></p>
<ol>
<li style="text-align: justify;"><span style="font-size: 18pt; font-family: helvetica, arial, sans-serif; color: #000000;"><span style="color: #000080;"><strong>Writing Skills:</strong></span> it is crucial to have good (or excellent) writing skills. You get many opportunities to write on variety of topics, and in various formats. It can be blog, press release, video script etc. </span></li>
<li style="text-align: justify;"><span style="font-size: 18pt; font-family: helvetica, arial, sans-serif; color: #000000;"><span style="color: #000080;"><strong>Graphic Designing Skills:</strong></span> you will always feel the need for graphic designing. You can do with basic designing skills in Photoshop. Besides, good knowledge of fonts, icons, image editing, photography and others may come handy.</span></li>
<li style="text-align: justify;"><span style="font-size: 18pt; font-family: helvetica, arial, sans-serif; color: #000000;"><span style="color: #000080;"><strong>Video Production and Editing Skills:</strong></span> I won’t list this as mandatory. But, it is recommended in the time of <span style="color: #ff6600;"><a style="color: #ff6600;" href="https://www2.deloitte.com/content/dam/Deloitte/in/Documents/technology-media-telecommunications/in-tmt-rise-of-on-demand-content.pdf" target="_blank" rel="noopener">high online video consumption</a></span>. Live streaming is gaining ground, and video content becoming so popular online. You just cannot ignore it. You can use smartphone or Digital SLR to learn bit of video production. It is fruitful to have working knowledge in video editing in one of the following software such as </span>
<ol>
<li style="text-align: justify;"><span style="font-size: 18pt; font-family: helvetica, arial, sans-serif; color: #000000;">Windows Movie Maker (easy)</span></li>
<li style="text-align: justify;"><span style="font-family: helvetica, arial, sans-serif; font-size: 18pt; color: #000000;">Photoshop CS6 (intermediate)</span></li>
<li style="text-align: justify;"><span style="font-family: helvetica, arial, sans-serif; font-size: 18pt; color: #000000;">Adobe After Effects (difficult) etc.</span></li>
</ol>
</li>
</ol>

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			<h2 style="text-align: justify;"><span style="font-family: helvetica, arial, sans-serif; font-size: 24pt; color: #000080;"><strong>Analytical Skills</strong></span></h2>
<p style="text-align: justify;"><span style="font-family: helvetica, arial, sans-serif; font-size: 18pt; color: #000000;">The digital allows you to measure, track and trace everything, anytime and anywhere. That is why, to analyze huge amount of data and information, you must have analytical skills. </span></p>
<p style="text-align: justify;"><span style="font-family: helvetica, arial, sans-serif; font-size: 18pt; color: #000000;">A report by <span style="color: #ff6600;"><a style="color: #ff6600;" href="http://futureofmarketing.eiu.com/briefing/" target="_blank" rel="noopener">The Economist</a></span> ranks data analysis in top three skills must have digital skills.</span></p>
<p style="text-align: center;"><span style="font-family: helvetica, arial, sans-serif; font-size: 18pt; color: #000000;"><a href="https://learningskillsindia.com/wp-content/uploads/2016/12/top-in-demand-digital-marketing-skills.jpg" target="_blank" rel="noopener"><img loading="lazy" decoding="async" class="aligncenter wp-image-3741 size-full" src="https://learningskillsindia.com/wp-content/uploads/2016/12/top-in-demand-digital-marketing-skills.jpg" alt="top-in-demand-digital-marketing-skills" width="975" height="360" /></a></span></p>
<p style="text-align: justify;"><span style="font-family: helvetica, arial, sans-serif; font-size: 18pt; color: #000000;">There are lot of tools available to measure and track digital marketing campaigns. <span style="color: #ff6600;"><a style="color: #ff6600;" href="https://support.google.com/analytics/?hl=en#topic=3544906" target="_blank" rel="noopener">Google Analytics</a></span>, <span style="color: #ff6600;"><a style="color: #ff6600;" href="https://support.google.com/webmasters/?hl=en#topic=3309469" target="_blank" rel="noopener">Google Webmasters</a></span>, and Kissmetrics are the top popular web analytics tools.</span></p>
<p style="text-align: justify;"><span style="font-family: helvetica, arial, sans-serif; font-size: 18pt; color: #000000;">These web analytic tools are so much sophisticated. These tools allow you to not just track incoming traffic but also: </span></p>
<ul style="text-align: justify;">
<li><span style="font-family: helvetica, arial, sans-serif; font-size: 18pt; color: #000000;">understand customer behavior</span></li>
<li><span style="font-family: helvetica, arial, sans-serif; font-size: 18pt; color: #000000;">monitor customer decision making process</span></li>
<li><span style="font-family: helvetica, arial, sans-serif; font-size: 18pt; color: #000000;">analyze sentiment</span></li>
<li><span style="font-family: helvetica, arial, sans-serif; font-size: 18pt; color: #000000;">improve service delivery</span></li>
<li><span style="font-family: helvetica, arial, sans-serif; font-size: 18pt; color: #000000;">boost engagement</span></li>
</ul>
<p style="text-align: justify;"><span style="font-family: helvetica, arial, sans-serif; font-size: 18pt; color: #000000;">This is not possible in any other offline market condition.</span></p>
<p style="text-align: justify;"><span style="font-family: helvetica, arial, sans-serif; font-size: 18pt; color: #000000;">Besides, there are many web analytic jobs available in India&#8217;s digital industry. That too, with high pay packages. </span></p>
<p style="text-align: justify;"><span style="font-family: helvetica, arial, sans-serif; font-size: 18pt; color: #000000;">Just search for web analytic jobs on any popular job portal in India such as Times jobs, Naukri etc. You will be surprised by the demand and salary packages.</span></p>

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			<h2 style="text-align: justify;"><span style="font-size: 24pt; font-family: helvetica, arial, sans-serif; color: #000080;"><strong>Search Engine Optimization and Marketing</strong></span></h2>
<p style="text-align: justify;"><span style="font-size: 18pt; font-family: helvetica, arial, sans-serif; color: #000000;">If you already know digital marketing, then you must have some idea about SEO. It is always in-demand skill in digital marketing industry. </span></p>
<p style="text-align: justify;"><span style="font-size: 18pt; font-family: helvetica, arial, sans-serif; color: #000000;">It is the first thing that anyone hiring you in digital marketing industry will look for in your resume.</span></p>
<p style="text-align: justify;"><span style="font-size: 18pt; font-family: helvetica, arial, sans-serif; color: #000000;">In SEO, Google search engine optimization is the most important thing to learn. Because all other search engines follow Google search engine. </span></p>
<p style="text-align: justify;"><span style="font-size: 18pt; font-family: helvetica, arial, sans-serif; color: #000000;">Also, Google search engine is the biggest web traffic source in the world.</span></p>
<p style="text-align: justify;"><span style="font-size: 18pt; font-family: helvetica, arial, sans-serif; color: #000000;">Search Engine Optimization comprises of:<a href="https://learningskillsindia.com/wp-content/uploads/2016/12/seo-in-digital-marketing.jpg" target="_blank" rel="noopener"><img loading="lazy" decoding="async" class="size-full wp-image-3744 alignright" src="https://learningskillsindia.com/wp-content/uploads/2016/12/seo-in-digital-marketing.jpg" alt="seo-in-digital-marketing" width="500" height="354" /></a></span></p>
<ul style="text-align: justify;">
<li><span style="font-size: 18pt; font-family: helvetica, arial, sans-serif; color: #000000;">keyword researching and targeting</span></li>
<li><span style="font-size: 18pt; font-family: helvetica, arial, sans-serif; color: #000000;">on-page optimization</span></li>
<li><span style="font-size: 18pt; font-family: helvetica, arial, sans-serif; color: #000000;">off-page optimization</span></li>
</ul>
<h3 style="text-align: justify;"><span style="font-size: 18pt; font-family: helvetica, arial, sans-serif; color: #000080;">Keyword researching and targeting</span></h3>
<p style="text-align: justify;"><span style="font-size: 18pt; font-family: helvetica, arial, sans-serif; color: #000000;">It is about finding out the right keywords to reach the target audience. Meanwhile, targeting is about planning to use these keywords to reach the target audience. </span></p>
<h3 style="text-align: justify;"><span style="font-size: 18pt; font-family: helvetica, arial, sans-serif; color: #000080;">On-page optimization</span></h3>
<p style="text-align: justify;"><span style="font-size: 18pt; font-family: helvetica, arial, sans-serif; color: #000000;">It is about optimizing your website that enables you to get into the top searches. On-page optimization is more important to get into the top ranks. Also, user experience and design are part of it. </span></p>
<h3 style="text-align: justify;"><span style="font-size: 18pt; font-family: helvetica, arial, sans-serif; color: #000080;">Off-page optimization</span></h3>
<p style="text-align: justify;"><span style="font-size: 18pt; font-family: helvetica, arial, sans-serif; color: #000000;">It is about getting the quality links and taking out other measures outside your website. Recently, Google algorithm updates have reduced its effectiveness but still it is relevant.</span></p>
<p style="text-align: justify;"><span style="font-size: 18pt; font-family: helvetica, arial, sans-serif; color: #000000;">In SEO, there’s lot to learn apart from above.</span></p>
<p style="text-align: justify;"><span style="font-size: 18pt; font-family: helvetica, arial, sans-serif; color: #000000;">Also, SEO is the right blend of art and science, where you need to be creative and technical at the same time.</span></p>
<p style="text-align: justify;"><span style="font-size: 18pt; font-family: helvetica, arial, sans-serif; color: #000000;">Many SEOs in India lacks knowledge and skills in on-page optimization. You should focus on on-page optimization. It is quite technical. But learning and acquiring skills in it will be helpful in long run.</span></p>
<p style="text-align: justify;"><span style="font-size: 18pt; font-family: helvetica, arial, sans-serif; color: #000000;">Search Engine Marketing is different from SEO, where you pay to get into the top searches. Google Adwords is the best service provider and also is the biggest paid traffic source in the world.</span></p>
<p style="text-align: justify;"><span style="font-size: 18pt; font-family: helvetica, arial, sans-serif; color: #000000;">You could take up <span style="color: #ff6600;"><a style="color: #ff6600;" href="https://support.google.com/partners/answer/3154326?hl=en" target="_blank" rel="noopener">free certification course in Google Adwords</a></span>, anyone can join it.</span></p>

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			<h2 style="text-align: justify;"><span style="font-size: 24pt; font-family: helvetica, arial, sans-serif; color: #000080;"><strong>Social Media Marketing and Networking</strong></span></h2>
<p style="text-align: justify;"><span style="font-size: 18pt; font-family: helvetica, arial, sans-serif; color: #000000;">Right after search engine, social media is the next big traffic source in the world. You just cannot ignore it.</span></p>
<p style="text-align: justify;"><span style="font-size: 18pt; font-family: helvetica, arial, sans-serif; color: #000000;">When you think about social media platform Facebook may come to mind. But there are many more, from where you could attract high quality and targeted traffic.</span></p>
<p style="text-align: justify;"><span style="font-size: 18pt; font-family: helvetica, arial, sans-serif; color: #000000;">Such as<a href="https://learningskillsindia.com/wp-content/uploads/2016/12/social-media-marketing.jpg" target="_blank" rel="noopener"><img loading="lazy" decoding="async" class="size-full wp-image-3746 alignright" src="https://learningskillsindia.com/wp-content/uploads/2016/12/social-media-marketing.jpg" alt="social-media-marketing" width="500" height="333" /></a></span></p>
<ul style="text-align: justify;">
<li><span style="font-size: 18pt; font-family: helvetica, arial, sans-serif; color: #000000;">Twitter</span></li>
<li><span style="font-size: 18pt; font-family: helvetica, arial, sans-serif; color: #000000;">LinkedIn</span></li>
<li><span style="font-size: 18pt; font-family: helvetica, arial, sans-serif; color: #000000;">Google+</span></li>
<li><span style="font-size: 18pt; font-family: helvetica, arial, sans-serif; color: #000000;">Pinterest</span></li>
<li><span style="font-size: 18pt; font-family: helvetica, arial, sans-serif; color: #000000;">Instagram</span></li>
<li><span style="font-size: 18pt; font-family: helvetica, arial, sans-serif; color: #000000;">Tumblr</span></li>
<li><span style="font-size: 18pt; font-family: helvetica, arial, sans-serif; color: #000000;">Snapchat and many more</span></li>
</ul>
<p style="text-align: justify;"><span style="font-size: 18pt; font-family: helvetica, arial, sans-serif; color: #000000;">Besides, there are many niche social networks in real estate, education, art and design. </span></p>
<p style="text-align: justify;"><span style="font-size: 18pt; font-family: helvetica, arial, sans-serif; color: #000000;">With so much of platforms, there is so much to learn about social media marketing and networking.</span></p>
<p style="text-align: justify;"><span style="font-size: 18pt; font-family: helvetica, arial, sans-serif; color: #000000;">Content has a special place in SMM. You could engage your audience and get real time feedback. If your audience love your content then it may also go viral. </span></p>
<p style="text-align: justify;"><span style="font-size: 18pt; font-family: helvetica, arial, sans-serif; color: #000000;">Remember, <a style="color: #000000;" href="http://www.alsa.org/fight-als/ice-bucket-challenge.html?" data-cke-saved-href="http://www.alsa.org/fight-als/ice-bucket-challenge.html?" data-cke-saved- target="_blank" rel="noopener">ALS Ice Bucket Challenge</a>?</span></p>
<p style="text-align: justify;"> </p>
<p style="text-align: justify;"><span style="font-family: helvetica, arial, sans-serif; font-size: 18pt; color: #000000;">Facebook is the top undisputed social media platform with more than 1.5 billion users. It may always find its place in your SMM strategy.</span></p>
<p style="text-align: justify;"><span style="font-family: helvetica, arial, sans-serif; font-size: 18pt; color: #000000;">However, Facebook keep <span style="color: #ff6600;"><a style="color: #ff6600;" href="http://edgerank.net/" data-cke-saved-href="http://edgerank.net/" data-cke-saved- target="_blank" rel="noopener">updating algorithm</a></span> and improving its technology at regular intervals. It is important to keep yourself updated with these changes. </span></p>
<p style="text-align: justify;"><span style="font-family: helvetica, arial, sans-serif; font-size: 18pt; color: #000000;">Apart from Facebook, all other social media platforms have their unique ecosystems and identities.</span></p>
<p style="text-align: justify;"><span style="font-family: helvetica, arial, sans-serif; font-size: 18pt; color: #000000;">For example, LinkedIn is the professional network. There you will find people only interested in career, education, job and business.</span></p>
<p style="text-align: justify;"><span style="font-family: helvetica, arial, sans-serif; font-size: 18pt; color: #000000;">You will need to get the gist of it. Thereafter, you will have the idea about how to get at the right place, always at the right time on social media.</span></p>

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			<h2 style="text-align: justify;"><span style="font-size: 24pt; font-family: helvetica, arial, sans-serif; color: #000080;"><strong>Researching and Strategy Planning Skills</strong></span></h2>
<p style="text-align: justify;"><span style="font-size: 18pt; font-family: helvetica, arial, sans-serif; color: #000000;">For new campaigns, seasons, and festivals you will have to plan at regular internals. That is why, having skills in researching and strategy development is vital. </span></p>
<p style="text-align: justify;"><span style="font-size: 18pt; font-family: helvetica, arial, sans-serif; color: #000000;">There’s abundance of data and information, you not only need analytical skills. But also you will need these skills to come out with the actionable insights.</span></p>
<p style="text-align: justify;"><span style="font-size: 18pt; font-family: helvetica, arial, sans-serif; color: #000000;">Whether you are working as manager, running business or working as a freelancer. You will always need these skills to beat your competitors.</span></p>
<h3 style="text-align: justify;"><span style="font-size: 18pt; font-family: helvetica, arial, sans-serif; color: #000080;">Researching skills</span></h3>
<p style="text-align: justify;"><span style="font-size: 18pt; font-family: helvetica, arial, sans-serif;"><span style="color: #000000;">You should know, where you will get the data and information required. There are lot of tools such as</span> <span style="color: #ff6600;"><a style="color: #ff6600;" href="http://buzzsumo.com/" data-cke-saved-href="http://buzzsumo.com/" data-cke-saved- target="_blank" rel="noopener">BuzzSumo</a></span>, <span style="color: #ff6600;"><a style="color: #ff6600;" href="https://www.google.co.in/trends/" data-cke-saved-href="https://www.google.co.in/trends/" data-cke-saved- target="_blank" rel="noopener">Google Trends</a></span> <span style="color: #000000;">that can help you research online. You also need basic knowledge to use given data and information in strategy and planning.</span></span></p>
<h3 style="text-align: justify;"><span style="font-size: 18pt; font-family: helvetica, arial, sans-serif; color: #000080;">Strategy planning skills</span></h3>
<p style="text-align: justify;"><span style="font-size: 18pt; font-family: helvetica, arial, sans-serif; color: #000000;">In strategy, you will have to<a href="https://learningskillsindia.com/wp-content/uploads/2016/12/digital-strategy-and-research.jpg" target="_blank" rel="noopener"><img loading="lazy" decoding="async" class="size-full wp-image-3748 alignright" src="https://learningskillsindia.com/wp-content/uploads/2016/12/digital-strategy-and-research.jpg" alt="digital-strategy-and-research" width="500" height="375" /></a></span></p>
<ul style="text-align: justify;">
<li><span style="font-size: 18pt; font-family: helvetica, arial, sans-serif; color: #000000;">target your audience</span></li>
<li><span style="font-size: 18pt; font-family: helvetica, arial, sans-serif; color: #000000;">plan marketing campaigns</span></li>
<li><span style="font-size: 18pt; font-family: helvetica, arial, sans-serif; color: #000000;">and set budgets</span></li>
</ul>
<p style="text-align: justify;"><span style="font-size: 18pt; font-family: helvetica, arial, sans-serif; color: #000000;">to achieve your marketing objectives. Researching skills will work in conjunction here. This will help you come out with the innovative and creative strategies.</span></p>
<p style="text-align: justify;"><span style="font-size: 18pt; font-family: helvetica, arial, sans-serif;"><span style="color: #000000;">There’s a</span> <span style="color: #ff6600;"><a style="color: #ff6600;" href="http://www.smartinsights.com/managing-digital-marketing/personal-career-development/the-digital-marketing-skills-gap/" data-cke-saved-href="http://www.smartinsights.com/managing-digital-marketing/personal-career-development/the-digital-marketing-skills-gap/" data-cke-saved- target="_blank" rel="noopener">research report by Smart Insights</a></span> <span style="color: #000000;">that surveyed more than 1,000 marketers. The report highlights that digital strategy and integrated planning are the most sought after digital skills in 2015.</span></span></p>
<p style="text-align: justify;"><span style="font-size: 18pt; font-family: helvetica, arial, sans-serif; color: #000000;">Today, online researching and strategy are intrinsic part of marketing plan.</span></p>

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			<h2 style="text-align: justify;"><span style="font-size: 24pt; font-family: helvetica, arial, sans-serif; color: #000080;"><strong>WordPress Development</strong></span></h2>
<p style="text-align: justify;"><span style="font-size: 18pt; font-family: helvetica, arial, sans-serif; color: #000000;">Already there is dearth of professionals for WordPress development in India. Add to this, young digital marketers lack knowledge and skills in WordPress CMS. </span></p>
<p style="text-align: justify;"><span style="font-size: 18pt; font-family: helvetica, arial, sans-serif; color: #000000;">Why WordPress? <a href="https://learningskillsindia.com/wp-content/uploads/2016/12/learn-wordpress.jpg" target="_blank" rel="noopener"><img loading="lazy" decoding="async" class="size-full wp-image-3749 alignright" src="https://learningskillsindia.com/wp-content/uploads/2016/12/learn-wordpress.jpg" alt="learn-wordpress" width="415" height="242" /></a></span></p>
<p style="text-align: justify;"><span style="font-size: 18pt; font-family: helvetica, arial, sans-serif; color: #000000;">WordPress is the <span style="color: #ff6600;"><a style="color: #ff6600;" href="http://www.toptenreviews.com/business/internet/best-content-management-system-software/" target="_blank" rel="noopener">world&#8217;s most popular CMS</a></span>. Almost 25 percent of new websites developed are in WordPress. Thereby, it is important for young digital marketers to know WordPress.</span></p>
<p style="text-align: justify;"><span style="font-size: 18pt; font-family: helvetica, arial, sans-serif; color: #000000;">Largely, this is due to less focus on WordPress in digital marketing courses in India.</span></p>
<p style="text-align: justify;"><span style="font-size: 18pt; font-family: helvetica, arial, sans-serif; color: #000000;">If you don’t have idea of how to:</span></p>
<ul style="text-align: justify;">
<li><span style="font-size: 18pt; font-family: helvetica, arial, sans-serif; color: #000000;">structure and optimize your website for maximized conversion?</span></li>
<li><span style="font-size: 18pt; font-family: helvetica, arial, sans-serif; color: #000000;">create a high performing landing page for sales?</span></li>
<li><span style="font-size: 18pt; font-family: helvetica, arial, sans-serif; color: #000000;">maximize engagement with innovative content on website?</span></li>
<li><span style="font-size: 18pt; font-family: helvetica, arial, sans-serif; color: #000000;">create your blog to engage your target audience?</span></li>
<li><span style="font-size: 18pt; font-family: helvetica, arial, sans-serif; color: #000000;">enhance web speed and improve user experience?</span></li>
</ul>
<p style="text-align: justify;"><span style="font-size: 18pt; font-family: helvetica, arial, sans-serif; color: #000000;">Then how can you expect to be successful in digital marketing industry?</span></p>
<p style="text-align: justify;"><span style="font-size: 18pt; font-family: helvetica, arial, sans-serif; color: #000000;">In web development there’s lot to learn, but basic HTML, CSS and coding knowledge will take you a long way. There’s lot of free resources and courses available in it. </span></p>
<p style="text-align: justify;"><span style="font-size: 18pt; font-family: helvetica, arial, sans-serif; color: #000000;">Learning WordPress will fruitful for your career in digital marketing. Skills in it will allow you to create high performing and professional websites. </span></p>
<p style="text-align: justify;"><span style="font-size: 18pt; font-family: helvetica, arial, sans-serif; color: #000000;">More so, learning WordPress will open the door for you to learn other CMSes such Joomla, Drupal etc.</span></p>
<p style="text-align: justify;"><span style="font-size: 18pt; font-family: helvetica, arial, sans-serif; color: #000000;">Frankly speaking skills in WordPress will rocket boost your career in digital marketing instantly.</span></p>

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			<h2 style="text-align: justify;"><span style="font-size: 24pt; font-family: helvetica, arial, sans-serif; color: #000080;"><strong>Blogging Skills</strong></span></h2>
<p style="text-align: justify;"><span style="font-size: 18pt; font-family: helvetica, arial, sans-serif; color: #000000;">Blogging is part of content marketing and web development. But, I have given it a separate space here, why, because blogging is a discipline in itself.</span></p>
<p style="text-align: justify;"><span style="font-size: 18pt; font-family: helvetica, arial, sans-serif; color: #000000;">Blogging helps you to:<a href="https://learningskillsindia.com/wp-content/uploads/2016/12/blogging-skills.jpg" target="_blank" rel="noopener"><img loading="lazy" decoding="async" class="size-full wp-image-3750 alignright" src="https://learningskillsindia.com/wp-content/uploads/2016/12/blogging-skills.jpg" alt="blogging-skills" width="500" height="250" /></a></span></p>
<ul>
<li style="text-align: justify;"><span style="font-size: 18pt; font-family: helvetica, arial, sans-serif; color: #000000;">grow as a person and professional</span></li>
<li style="text-align: justify;"><span style="font-size: 18pt; font-family: helvetica, arial, sans-serif; color: #000000;">network in your industry</span></li>
<li style="text-align: justify;"><span style="font-size: 18pt; font-family: helvetica, arial, sans-serif; color: #000000;">engage your target audience</span></li>
<li style="text-align: justify;"><span style="font-size: 18pt; font-family: helvetica, arial, sans-serif; color: #000000;">build your company’s brand or personal brand</span></li>
<li style="text-align: justify;"><span style="font-size: 18pt; font-family: helvetica, arial, sans-serif; color: #000000;">increase your conversion rate</span></li>
</ul>
<p style="text-align: justify;"><span style="font-size: 18pt; font-family: helvetica, arial, sans-serif; color: #000000;">There’s a lot to explore about blogging.</span></p>
<p style="text-align: justify;"><span style="font-size: 18pt; font-family: helvetica, arial, sans-serif; color: #000000;">We have had, where hobbyist bloggers turned into millionaires. <span style="color: #ff6600;"><a style="color: #ff6600;" href="http://patflynn.com/" data-cke-saved-href="http://patflynn.com/" data-cke-saved- target="_blank" rel="noopener">Pat Flynn</a></span>, Neil Patel, and Gary Vaynerchuk, are examples for us. </span></p>
<p style="text-align: justify;"><span style="font-size: 18pt; font-family: helvetica, arial, sans-serif; color: #000000;">You too can. </span></p>
<p style="text-align: justify;"><span style="font-size: 18pt; font-family: helvetica, arial, sans-serif; color: #000000;">First, you have to agree on – blogging is a craft. That comes in different shapes and sizes such as article, news, video, infographics etc.</span></p>
<p style="text-align: justify;"><span style="font-size: 18pt; font-family: helvetica, arial, sans-serif; color: #000000;">Second, you have to become go-getter and risk taker in blogging. You have to go out and bring the best content, either inside or outside your company. Visit events, interview people, talk to experts and experiment a lot. </span></p>
<p style="text-align: justify;"><span style="font-size: 18pt; font-family: helvetica, arial, sans-serif; color: #000000;">Last, keep learning and improving your skills in writing and content development. Because, new technologies keep disrupting content development sector every now and then. Recently, video recording drones are doing it. </span></p>
<p style="text-align: justify;"><span style="font-size: 18pt; font-family: helvetica, arial, sans-serif; color: #000000;">Learning blogging is not difficult if not easy. All you need is to follow popular bloggers in the world online. And learn by observing how they attract huge traffic, and engage their audience. </span></p>

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			<h2 style="text-align: justify;"><span style="font-family: helvetica, arial, sans-serif; font-size: 24pt; color: #000080;"><strong>Email Marketing</strong></span></h2>
<p style="text-align: justify;"><span style="font-family: helvetica, arial, sans-serif; font-size: 18pt; color: #000000;">Beginners in digital marketing tend to overlook email marketing. Also, skip email marketing, while learning digital marketing. </span></p>
<p style="text-align: justify;"><span style="font-family: helvetica, arial, sans-serif; font-size: 18pt; color: #000000;">It is an important part of digital marketing. </span></p>
<p style="text-align: justify;"><span style="font-family: helvetica, arial, sans-serif; font-size: 18pt; color: #000000;">It is because <span style="color: #ff6600;"><a style="color: #ff6600;" href="https://econsultancy.com/blog/64614-email-remains-the-best-digital-channel-for-roi/" data-cke-saved-href="https://econsultancy.com/blog/64614-email-remains-the-best-digital-channel-for-roi/" data-cke-saved- target="_blank" rel="noopener">email marketing has the highest return on investment</a></span> (ROI) in digital. </span></p>
<p style="text-align: justify;"><span style="font-family: helvetica, arial, sans-serif; font-size: 18pt; color: #000000;">Email marketing is a mix of: <a href="https://learningskillsindia.com/wp-content/uploads/2016/12/email-marketing.jpg" target="_blank" rel="noopener"><img loading="lazy" decoding="async" class="size-full wp-image-3751 alignright" src="https://learningskillsindia.com/wp-content/uploads/2016/12/email-marketing.jpg" alt="email-marketing" width="500" height="333" /></a></span></p>
<ul style="text-align: justify;">
<li><span style="font-family: helvetica, arial, sans-serif; font-size: 18pt; color: #000000;">HTML</span></li>
<li><span style="font-family: helvetica, arial, sans-serif; font-size: 18pt; color: #000000;">Email list building</span></li>
<li><span style="font-family: helvetica, arial, sans-serif; font-size: 18pt; color: #000000;">Opt-in strategy</span></li>
<li><span style="font-family: helvetica, arial, sans-serif; font-size: 18pt; color: #000000;">Content distribution</span></li>
<li><span style="font-family: helvetica, arial, sans-serif; font-size: 18pt; color: #000000;">Conversion strategy</span></li>
<li><span style="font-family: helvetica, arial, sans-serif; font-size: 18pt; color: #000000;">Service Provider</span></li>
<li><span style="font-family: helvetica, arial, sans-serif; font-size: 18pt; color: #000000;">Analytics</span></li>
</ul>
<p style="text-align: justify;"><span style="font-family: helvetica, arial, sans-serif; font-size: 18pt; color: #000000;">There are lot of email marketing tools such as MailChimp, Marketo, ExactTarget, MailPoet etc. You can learn one of these, and head start in email marketing. </span></p>
<p style="text-align: justify;"><span style="font-family: helvetica, arial, sans-serif; font-size: 18pt; color: #000000;">There’s huge demand but dearth of professionals in email marketing. Few months of experience and skills in it would get you hired in no time. </span></p>

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			<h2 style="text-align: justify;"><span style="font-size: 24pt; font-family: helvetica, arial, sans-serif; color: #000080;"><strong>User Experience (UX) and User Interface (UI)</strong></span></h2>
<p style="text-align: justify;"><span style="font-size: 18pt; font-family: helvetica, arial, sans-serif; color: #000000;">Did you ever visited a website, which has scrambled content all over the place? That also bombards you with innumerable pop ups?</span></p>
<p style="text-align: justify;"><span style="font-size: 18pt; font-family: helvetica, arial, sans-serif; color: #000000;">If yes, then you must have idea on how challenging it is to tolerate such a website.</span></p>
<p style="text-align: justify;"><span style="font-size: 18pt; font-family: helvetica, arial, sans-serif; color: #000000;">However, you also must have visited a neatly designed website or blog. That allows you to navigate inside the website and reach the best information in no time.</span></p>
<p style="text-align: justify;"><span style="font-size: 18pt; font-family: helvetica, arial, sans-serif; color: #000000;">In both of the examples, user experience design and user interface were at the play. In the first example, it was poor, but in the second it is good. </span></p>
<p style="text-align: justify;"><span style="font-size: 18pt; font-family: helvetica, arial, sans-serif; color: #000000;">For a digital marketer, it is essential to understand basics of UX and UI. Not just from SEO viewpoint but also site structure and sales perspective.</span></p>
<p style="text-align: justify;"><span style="font-size: 18pt; font-family: helvetica, arial, sans-serif; color: #000000;">UX and UI have immense potential in influencing user:<a href="https://learningskillsindia.com/wp-content/uploads/2016/12/user-experience-and-user-design.jpg" target="_blank" rel="noopener"><img loading="lazy" decoding="async" class="size-full wp-image-3752 alignright" src="https://learningskillsindia.com/wp-content/uploads/2016/12/user-experience-and-user-design.jpg" alt="user-experience-and-user-design" width="500" height="281" /></a></span></p>
<ul style="text-align: justify;">
<li><span style="font-size: 18pt; font-family: helvetica, arial, sans-serif; color: #000000;">decision making process</span></li>
<li><span style="font-size: 18pt; font-family: helvetica, arial, sans-serif; color: #000000;">movement inside the website</span></li>
<li><span style="font-size: 18pt; font-family: helvetica, arial, sans-serif; color: #000000;">psychology and behavior.</span></li>
</ul>
<p style="text-align: justify;"><span style="font-size: 18pt; font-family: helvetica, arial, sans-serif; color: #000000;">There’s lot of scope of learning and hidden potential in UX and UI waiting to be found for any digital marketer.</span></p>
<p style="text-align: justify;"><span style="font-size: 18pt; font-family: helvetica, arial, sans-serif; color: #000000;">Do you know even bright orange button is strategically placed to entice you to click on it?</span></p>

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			<h2 style="text-align: justify;"><span style="font-family: helvetica, arial, sans-serif; font-size: 36pt; color: #000080;">Learn Digital Marketing</span></h2>
<p style="text-align: justify;"><span style="font-size: 18pt; font-family: helvetica, arial, sans-serif; color: #000000;">After understanding the knowledge and skills required to enter digital marketing industry. </span></p>
<p style="text-align: justify;"><span style="font-size: 18pt; font-family: helvetica, arial, sans-serif; color: #000000;">Now, let us move to – how to learn digital marketing and develop these in-demand digital skills?</span></p>
<p style="text-align: justify;"><span style="font-size: 18pt; font-family: helvetica, arial, sans-serif; color: #000000;">There are variety and abundance of advice available on it. You  can check out this <span style="color: #ff6600;"><a style="color: #ff6600;" href="https://www.quora.com/How-do-I-start-a-career-in-Digital-Marketing" target="_blank" rel="noopener noreferrer">Quora’s discussion thread</a></span> on how do I start a career in Digital Marketing?</span></p>
<p style="text-align: justify;"><span style="font-family: helvetica, arial, sans-serif; font-size: 18pt;">Also, watch this short video by Sujan Patel on How to Start a Career in Digital Marketing, below: </span></p>
<p style="text-align: justify;"><span style="font-size: 18pt; font-family: helvetica, arial, sans-serif; color: #000000;">But, I would recommend you to find your own way of learning. </span></p>
<p style="text-align: justify;"><span style="font-size: 18pt; font-family: helvetica, arial, sans-serif; color: #000000;">On Internet, you will find from easy to advanced digital marketing topics to learn. </span></p>
<p style="text-align: justify;"><span style="font-size: 18pt; font-family: helvetica, arial, sans-serif; color: #000000;">It is just a search away. </span></p>
<p style="text-align: justify;"><span style="font-size: 18pt; font-family: helvetica, arial, sans-serif; color: #000000;">I have provided below few things you can do to learn digital marketing: </span></p>

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			<h3 style="text-align: justify;"><span style="font-size: 24pt; font-family: helvetica, arial, sans-serif; color: #000080;"><strong>Follow These Blogs</strong></span></h3>
<p style="text-align: justify;"><span style="font-size: 18pt; font-family: helvetica, arial, sans-serif; color: #000000;">Blogs can teach you a lot on variety of topics in digital marketing. There are loads of blog to read. However, you have to be selective in your reading.</span></p>
<h3 style="text-align: justify;"><span style="font-size: 18pt; font-family: helvetica, arial, sans-serif; color: #ff6600;"><a style="color: #ff6600;" href="https://blog.hubspot.com/" data-cke-saved-href="https://blog.hubspot.com/" data-cke-saved- target="_blank" rel="noopener">HubSpot blog</a></span></h3>
<p style="text-align: justify;"><span style="font-size: 18pt; font-family: helvetica, arial, sans-serif; color: #000000;">If you want to learn digital inbound marketing in-depth then HubSpot blogs are the best read. They have excellent content and tutorials to learn from.</span></p>
<h3 style="text-align: justify;"><span style="font-size: 18pt; font-family: helvetica, arial, sans-serif; color: #ff6600;"><a style="color: #ff6600;" href="https://moz.com/blog" data-cke-saved-href="https://moz.com/blog" data-cke-saved- target="_blank" rel="noopener">The Moz blog</a></span></h3>
<p style="text-align: justify;"><span style="font-size: 18pt; font-family: helvetica, arial, sans-serif; color: #000000;">I love in-depth blogging on SEO here. Including, Whiteboard by Rand Fishin (Moz Founder) every Friday. No SEO professional can afford to miss it.</span></p>
<h3 style="text-align: justify;"><span style="font-size: 18pt; font-family: helvetica, arial, sans-serif; color: #ff6600;"><a style="color: #ff6600;" href="http://marketingland.com/" data-cke-saved-href="http://marketingland.com/" data-cke-saved- target="_blank" rel="noopener">Marketing Land</a></span></h3>
<p style="text-align: justify;"><span style="font-size: 18pt; font-family: helvetica, arial, sans-serif; color: #000000;">It is a hub of all news, updates, and trends in digital marketing world. Stay updated with latest happenings in digital world by following this blog. </span></p>
<h3 style="text-align: justify;"><span style="font-size: 18pt; font-family: helvetica, arial, sans-serif; color: #ff6600;"><a style="color: #ff6600;" href="https://blog.kissmetrics.com/" data-cke-saved-href="https://blog.kissmetrics.com/" data-cke-saved- target="_blank" rel="noopener">Kiss Metrics blog</a></span></h3>
<p style="text-align: justify;"><span style="font-size: 18pt; font-family: helvetica, arial, sans-serif; color: #000000;">For reading tutorials and blogs on analytics, testing and digital marketing. They literally built their business from their blog. </span></p>
<h3 style="text-align: justify;"><span style="font-size: 18pt; font-family: helvetica, arial, sans-serif; color: #ff6600;"><a style="color: #ff6600;" href="http://contentmarketinginstitute.com/blog/" data-cke-saved-href="http://contentmarketinginstitute.com/blog/" data-cke-saved- target="_blank" rel="noopener">Content Marketing Institute (CMI) blog</a></span></h3>
<p style="text-align: justify;"><span style="font-size: 18pt; font-family: helvetica, arial, sans-serif; color: #000000;">If you love orange color and want to learn the content marketing then go to CMI now.</span></p>
<h3 style="text-align: justify;"><span style="font-size: 18pt; font-family: helvetica, arial, sans-serif; color: #ff6600;"><a style="color: #ff6600;" href="http://www.copyblogger.com/blog/" data-cke-saved-href="http://www.copyblogger.com/blog/" data-cke-saved- target="_blank" rel="noopener">Copyblogger blog</a></span></h3>
<p style="text-align: justify;"><span style="font-size: 18pt; font-family: helvetica, arial, sans-serif; color: #000000;">It started as a blog, now it is full grown and popular digital marketing company. If you want to learn all the nuts and bolts of content writing and development, this is the place.</span></p>
<h3 style="text-align: justify;"><span style="font-size: 18pt; font-family: helvetica, arial, sans-serif; color: #ff6600;"><a style="color: #ff6600;" href="http://www.socialmediaexaminer.com/" data-cke-saved-href="http://www.socialmediaexaminer.com/" data-cke-saved- target="_blank" rel="noopener">Social Media Examiner</a> </span></h3>
<p style="text-align: justify;"><span style="font-size: 18pt; font-family: helvetica, arial, sans-serif; color: #000000;">As name says it all, it is a blog on social media marketing. From detailed tutorials, events, seminars to excellent blogs. It has everything that a successful online community should have.</span></p>
<h3 style="text-align: justify;"><span style="font-size: 18pt; font-family: helvetica, arial, sans-serif; color: #ff6600;"><a style="color: #ff6600;" href="http://neilpatel.com/blog/" data-cke-saved-href="http://neilpatel.com/blog/" data-cke-saved- target="_blank" rel="noopener">Neil Patel blog</a></span></h3>
<p style="text-align: justify;"><span style="font-size: 18pt; font-family: helvetica, arial, sans-serif; color: #000000;">Recommended for any beginner or professional in digital marketing industry. You get all the tutorials and blogs on almost all digital marketing topics here.</span></p>
<h3 style="text-align: justify;"><span style="font-size: 18pt; font-family: helvetica, arial, sans-serif; color: #ff6600;"><a style="color: #ff6600;" href="https://www.quicksprout.com/blog/" data-cke-saved-href="https://www.quicksprout.com/blog/" data-cke-saved- target="_blank" rel="noopener">Quick Sprout blog</a></span></h3>
<p style="text-align: justify;"><span style="font-size: 18pt; font-family: helvetica, arial, sans-serif; color: #000000;">Quick Sprout, which again has lot to offer in digital marketing blogging. There’s a Quick Sprout University, where you can learn from beginners to advance levels.</span></p>
<h3 style="text-align: justify;"><span style="font-size: 18pt; font-family: helvetica, arial, sans-serif; color: #ff6600;"><a style="color: #ff6600;" href="http://backlinko.com/blog" data-cke-saved-href="http://backlinko.com/blog" data-cke-saved- target="_blank" rel="noopener">The BackLinko SEO Blog by Brian Dean</a></span></h3>
<p style="text-align: justify;"><span style="font-size: 18pt; font-family: helvetica, arial, sans-serif; color: #000000;">It is one of the most popular blog that covers all complex topics in SEO and link building. This blog can help you become expert at SEO and link building.</span></p>
<h3 style="text-align: justify;"><span style="font-size: 18pt; font-family: helvetica, arial, sans-serif; color: #ff6600;"><a style="color: #ff6600;" href="http://coschedule.com/blog/" data-cke-saved-href="http://coschedule.com/blog/" data-cke-saved- target="_blank" rel="noopener">CoSchedule blog</a></span></h3>
<p style="text-align: justify;"><span style="font-size: 18pt; font-family: helvetica, arial, sans-serif; color: #000000;">It is a blog that can teach you a lot about Social Media Marketing and Content development. I love their social media marketing templates they offer on their blog.</span></p>
<h3 style="text-align: justify;"><span style="font-size: 18pt; font-family: helvetica, arial, sans-serif; color: #ff6600;"><a style="color: #ff6600;" href="https://blog.returnpath.com/" data-cke-saved-href="https://blog.returnpath.com/" data-cke-saved- target="_blank" rel="noopener">Return Path blog</a></span></h3>
<p style="text-align: justify;"><span style="font-size: 18pt; font-family: helvetica, arial, sans-serif; color: #000000;">It is for email enthusiast and beginners, who want to develop their skills in email marketing. You will get the most updated and in-depth email marketing blogs only here.</span></p>
<h3 style="text-align: justify;"><span style="font-size: 18pt; font-family: helvetica, arial, sans-serif; color: #ff6600;"><a style="color: #ff6600;" href="https://litmus.com/blog/" data-cke-saved-href="https://litmus.com/blog/" data-cke-saved- target="_blank" rel="noopener">Litmus blog</a></span></h3>
<p style="text-align: justify;"><span style="font-size: 18pt; font-family: helvetica, arial, sans-serif; color: #000000;">Litmus is an email marketing and optimization tool, which is quite popular and effective. Their blog offers more practical knowledge in email marketing.</span></p>
<h3 style="text-align: justify;"><span style="font-size: 18pt; font-family: helvetica, arial, sans-serif; color: #ff6600;"><a style="color: #ff6600;" href="http://tubularinsights.com/" data-cke-saved-href="http://tubularinsights.com/" data-cke-saved- target="_blank" rel="noopener">Tubular Insights</a></span></h3>
<p style="text-align: justify;"><span style="font-size: 18pt; font-family: helvetica, arial, sans-serif; color: #000000;">If you want to get insights on video marketing then Tubular Insights is the best. You get all the latest updates, case studies, trends and news for video marketing at one place.</span></p>
<h3 style="text-align: justify;"><span style="font-size: 18pt; font-family: helvetica, arial, sans-serif; color: #ff6600;"><a style="color: #ff6600;" href="https://vimeo.com/blog" data-cke-saved-href="https://vimeo.com/blog" data-cke-saved- target="_blank" rel="noopener">Vimeo blog</a></span></h3>
<p style="text-align: justify;"><span style="font-size: 18pt; font-family: helvetica, arial, sans-serif; color: #000000;">It covers both video production and marketing, which is great. If you’re in for learning the art of film making and marketing, then Vimeo blog should top your list.</span></p>
<h3 style="text-align: justify;"><span style="font-size: 18pt; font-family: helvetica, arial, sans-serif; color: #ff6600;"><a style="color: #ff6600;" href="http://www.photoshop.com/tutorials" data-cke-saved-href="http://www.photoshop.com/tutorials" data-cke-saved- target="_blank" rel="noopener">Photoshop Tutorials</a></span></h3>
<p style="text-align: justify;"><span style="font-size: 18pt; font-family: helvetica, arial, sans-serif; color: #000000;">I believe, every digital marketer should have good knowledge of Photoshop. As it allows you to create variety of graphic content. The best place to learn Photoshop is the Photoshop website’s Tutorial section.</span></p>
<h3 style="text-align: justify;"><span style="font-size: 18pt; font-family: helvetica, arial, sans-serif; color: #ff6600;"><a style="color: #ff6600;" href="http://www.wpbeginner.com/" data-cke-saved-href="http://www.wpbeginner.com/" data-cke-saved- target="_blank" rel="noopener">WP Beginner</a></span></h3>
<p style="text-align: justify;"><span style="font-size: 18pt; font-family: helvetica, arial, sans-serif; color: #000000;">I recommend every aspiring digital marketer to learn WordPress website development. For this, WP Beginner is the ultimate source of tutorials and learning resources.</span></p>
<h3 style="text-align: justify;"><span style="font-size: 18pt; font-family: helvetica, arial, sans-serif; color: #ff6600;"><a style="color: #ff6600;" href="https://premium.wpmudev.org/blog/" data-cke-saved-href="https://premium.wpmudev.org/blog/" data-cke-saved- target="_blank" rel="noopener">WPMUDEV blog</a></span></h3>
<p style="text-align: justify;"><span style="font-size: 18pt; font-family: helvetica, arial, sans-serif; color: #000000;">It is another great source of tutorials for WordPress. WPMUDEV blog covers advance topics in Multi-Site WordPress. That can equip you with knowledge to unleash the real power of WordPress. </span></p>
<h3 style="text-align: justify;"><span style="font-size: 18pt; font-family: helvetica, arial, sans-serif; color: #ff6600;"><a style="color: #ff6600;" href="https://support.google.com/adwords/?hl=en#topic=3119071" data-cke-saved-href="https://support.google.com/adwords/?hl=en#topic=3119071" data-cke-saved- target="_blank" rel="noopener">Google Adwords Support</a></span></h3>
<p style="text-align: justify;"><span style="font-size: 18pt; font-family: helvetica, arial, sans-serif; color: #000000;">There’s lot of demand for Google AdWords&#8217; professionals in India. You can start with basics here on Google AdWords Support.</span></p>
<h3 style="text-align: justify;"><span style="font-size: 18pt; font-family: helvetica, arial, sans-serif; color: #ff6600;"><a style="color: #ff6600;" href="https://landing.google.com/academyforads/" data-cke-saved-href="https://adwordsacademy.withgoogle.com/" target="_blank" rel="noopener">Google Adwords Academy</a></span></h3>
<p style="text-align: justify;"><span style="font-size: 18pt; font-family: helvetica, arial, sans-serif; color: #000000;">For advance topics and in-depth knowledge you can use this Google’s AdWords academy.</span></p>
<h3 style="text-align: justify;"><span style="font-size: 18pt; font-family: helvetica, arial, sans-serif; color: #ff6600;"><a style="color: #ff6600;" href="https://analyticsacademy.withgoogle.com/" data-cke-saved-href="https://analyticsacademy.withgoogle.com/" data-cke-saved- target="_blank" rel="noopener">Google Analytics Academy</a></span></h3>
<p style="text-align: justify;"><span style="font-size: 18pt; font-family: helvetica, arial, sans-serif; color: #000000;">Google Analytics is a tool that no digital marketer can live without. You can learn this tool at Google Analytics academy. Moreover, get certified in Google Analytics, free-of-cost.</span></p>
<h3 style="text-align: justify;"><span style="font-size: 18pt; font-family: helvetica, arial, sans-serif; color: #ff6600;"><a style="color: #ff6600;" href="http://www.smartpassiveincome.com/" data-cke-saved-href="http://www.smartpassiveincome.com/" data-cke-saved- target="_blank" rel="noopener">Smart Passive Income</a></span></h3>
<p style="text-align: justify;"><span style="font-size: 18pt; font-family: helvetica, arial, sans-serif; color: #000000;">Pat Flynn is the super star in the world of affiliate marketing. Smart Passive Income is the best place to learn affiliate marketing. </span></p>
<h3 style="text-align: justify;"><span style="font-size: 18pt; font-family: helvetica, arial, sans-serif; color: #ff6600;"><a style="color: #ff6600;" href="https://www.smashingmagazine.com/" data-cke-saved-href="https://www.smashingmagazine.com/" data-cke-saved- target="_blank" rel="noopener">Smashing Magazine</a></span></h3>
<p style="text-align: justify;"><span style="font-size: 18pt; font-family: helvetica, arial, sans-serif; color: #000000;">It is the best place for the free resources in web designing, web development and UX. You get free tutorials, fonts, learning resources and lot more here. </span></p>

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			<h3 style="text-align: justify;"><span style="font-size: 24pt; font-family: helvetica, arial, sans-serif; color: #000080;"><strong>Read These Books</strong></span></h3>
<p style="text-align: justify;"><span style="font-size: 18pt; font-family: helvetica, arial, sans-serif; color: #000000;">There are lot of digital marketing books that you can use to learn digital marketing. </span></p>
<p style="text-align: justify;"><span style="font-size: 18pt; font-family: helvetica, arial, sans-serif; color: #000000;">I have listed out few of the best digital marketing books below. </span></p>
<p style="text-align: justify;"><span style="font-size: 18pt; font-family: helvetica, arial, sans-serif; color: #000000;">As digital marketing is ever evolving, that&#8217;s why try buying new editions. Also try reading from variety of books in digital marketing.</span></p>
<h3 style="text-align: justify;"><span style="font-size: 18pt; font-family: helvetica, arial, sans-serif; color: #000000;"><span style="color: #ff6600;"><a style="color: #ff6600;" href="http://amzn.to/2h7Deat" data-cke-saved-href="http://amzn.to/2h7Deat" data-cke-saved- target="_blank" rel="noopener">Digital Marketing – Strategy, Implementation and Practice</a></span> by Dave Chaffey and Fiona Ellis Chadwick</span></h3>
<p style="text-align: justify;"><span style="font-size: 18pt; font-family: helvetica, arial, sans-serif; color: #000000;">The first book I read in digital marketing was written by Dave Chaffey. I can endorse him for his quality writing and unmatched knowledge in digital marketing.</span></p>
<h3 style="text-align: justify;"><span style="font-size: 18pt; font-family: helvetica, arial, sans-serif; color: #000000;"><span style="color: #ff6600;"><a style="color: #ff6600;" href="http://amzn.to/2gD8w7U" data-cke-saved-href="http://amzn.to/2gD8w7U" data-cke-saved- target="_blank" rel="noopener">Digital Marketing – Integrating Strategy and Tactics with Values</a></span> by Ira Kaufman and Chris Horton</span></h3>
<p style="text-align: justify;"><span style="font-size: 18pt; font-family: helvetica, arial, sans-serif; color: #000000;">This book delves deeper into the topic of digital marketing insights, tactics, and integration.</span></p>
<h3 style="text-align: justify;"><span style="font-size: 18pt; font-family: helvetica, arial, sans-serif; color: #000000;"><span style="color: #ff6600;"><a style="color: #ff6600;" href="http://amzn.to/2gD3wjO" data-cke-saved-href="http://amzn.to/2gD3wjO" data-cke-saved- target="_blank" rel="noopener">Understanding Digital Marketing – Marketing Strategies for Engaging the Digital Generation</a></span> by Damian Ryan</span></h3>
<p style="text-align: justify;"><span style="font-size: 18pt; font-family: helvetica, arial, sans-serif; color: #000000;">This book designed to give readers practical knowledge in digital marketing. Simultaneously cover almost all strategic concepts and tools in digital marketing.</span></p>
<h3 style="text-align: justify;"><span style="font-size: 18pt; font-family: helvetica, arial, sans-serif; color: #ff6600;"><a style="color: #ff6600;" href="http://amzn.to/2fWltuK" data-cke-saved-href="http://amzn.to/2fWltuK" data-cke-saved- target="_blank" rel="noopener">Web Marketing All-In-One For Dummies</a></span></h3>
<p style="text-align: justify;"><span style="font-size: 18pt; font-family: helvetica, arial, sans-serif; color: #000000;">For beginners this book is highly recommended. Dummies guide has lot more books on digital marketing topics such as: </span></p>
<ul style="text-align: justify;">
<li><span style="font-size: 18pt; font-family: helvetica, arial, sans-serif; color: #ff6600;"><a style="color: #ff6600;" href="http://amzn.to/2gD2uV5" data-cke-saved-href="http://amzn.to/2gD2uV5" data-cke-saved- target="_blank" rel="noopener">Search Engine Optimization All-In-One For Dummies</a></span></li>
<li><span style="font-size: 18pt; font-family: helvetica, arial, sans-serif; color: #ff6600;"><a style="color: #ff6600;" href="http://amzn.to/2goVfgB" data-cke-saved-href="http://amzn.to/2goVfgB" data-cke-saved- target="_blank" rel="noopener">Social Media Marketing All-In-One for Dummies</a></span></li>
<li><span style="font-size: 18pt; font-family: helvetica, arial, sans-serif; color: #000000;"><a style="color: #000000;" href="http://amzn.to/2h7GL8F" data-cke-saved-href="http://amzn.to/2h7GL8F" data-cke-saved- target="_blank" rel="noopener"><span style="color: #ff6600;">Content Marketing for Dummies</span></a> and many more.</span></li>
</ul>
<h3 style="text-align: justify;"><span style="font-size: 18pt; font-family: helvetica, arial, sans-serif; color: #000000;"><span style="color: #ff6600;"><a style="color: #ff6600;" href="http://amzn.to/2fWrmrI" data-cke-saved-href="http://amzn.to/2fWrmrI" data-cke-saved- target="_blank" rel="noopener">Strategic Digital Marketing &#8211; Top Digital Experts Share the Formulas for Tangible Returns on Your Marketing Investment</a></span> by Eric Greenberg</span></h3>
<p style="text-align: justify;"><span style="font-size: 18pt; font-family: helvetica, arial, sans-serif; color: #000000;">As you can see the title says it all. It is recommended read for insightful information and knowledge in digital marketing.</span></p>
<h3 style="text-align: justify;"><span style="font-size: 18pt; font-family: helvetica, arial, sans-serif; color: #000000;"><span style="color: #ff6600;"><a style="color: #ff6600;" href="http://amzn.to/2fWpJKK" data-cke-saved-href="http://amzn.to/2fWpJKK" data-cke-saved- target="_blank" rel="noopener">The Art of Social Media – Power Tips for Power Users</a></span> by Guy Kawasaki</span></h3>
<p style="text-align: justify;"><span style="font-size: 18pt; font-family: helvetica, arial, sans-serif; color: #000000;">Learn Social Media Marketing from scratch to expert level using this book. Put it on your must read list. </span></p>
<h3 style="text-align: justify;"><span style="font-size: 18pt; font-family: helvetica, arial, sans-serif; color: #000000;"><span style="color: #ff6600;"><a style="color: #ff6600;" href="http://amzn.to/2h7DcPM" data-cke-saved-href="http://amzn.to/2h7DcPM" data-cke-saved- target="_blank" rel="noopener">Content Inc. – How Entrepreneurs Use Content to Build Massive Audiences and Create Radically Successful Businesses</a></span> by Joe Pulizzi</span></h3>
<p style="text-align: justify;"><span style="font-size: 18pt; font-family: helvetica, arial, sans-serif; color: #000000;">Do you love blending entrepreneurship with digital marketing? Then go ahead start reading this book now. It has lot to teach you in content and marketing.</span></p>
<h3 style="text-align: justify;"><span style="font-size: 18pt; font-family: helvetica, arial, sans-serif; color: #000000;"><span style="color: #ff6600;"><a style="color: #ff6600;" href="http://amzn.to/2g80F1N" data-cke-saved-href="http://amzn.to/2g80F1N" data-cke-saved- target="_blank" rel="noopener">Linked to Influence – 7 Powerful Rules for Becoming a Top Influencer in Your Market and Attracting Your Ideal Clients on LinkedIn</a></span> by Stephanie Sammons</span></h3>
<p style="text-align: justify;"><span style="font-size: 18pt; font-family: helvetica, arial, sans-serif; color: #000000;">LinkedIn is one of the most powerful social media tool that’s still underrated. Read this book how you can use it for marketing and unleashing its true potential.</span></p>
<h3 style="text-align: justify;"><span style="font-size: 18pt; font-family: helvetica, arial, sans-serif; color: #000000;"><span style="color: #ff6600;"><a style="color: #ff6600;" href="http://amzn.to/2gQjhBt" data-cke-saved-href="http://amzn.to/2gQjhBt" data-cke-saved- target="_blank" rel="noopener">X – The Experience When Business Meets Design</a></span> by Brian Solis</span></h3>
<p style="text-align: justify;"><span style="font-size: 18pt; font-family: helvetica, arial, sans-serif; color: #000000;">UX is a strategic component in digital marketing that can boost your online ROI. You can learn more about it in this gem by Brian Solis.</span></p>
<h3 style="text-align: justify;"><span style="font-size: 18pt; font-family: helvetica, arial, sans-serif; color: #000000;"><span style="color: #ff6600;"><a style="color: #ff6600;" href="http://amzn.to/2g8aMn3" data-cke-saved-href="http://amzn.to/2g8aMn3" data-cke-saved- target="_blank" rel="noopener">The Best Damn Web Marketing Checklist, Period!</a></span> by Stoney deGeyter</span></h3>
<p style="text-align: justify;"><span style="font-size: 18pt; font-family: helvetica, arial, sans-serif; color: #000000;">This is one of the most comprehensive books on digital marketing. It also has exciting series of checklists. It can take you in almost all aspects of digital marketing. Recommended read. </span></p>

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			<h2 style="text-align: justify;"><span style="font-family: helvetica, arial, sans-serif; font-size: 36pt; color: #000080;"><strong>What&#8217;s more You can do?</strong></span></h2>
<p style="text-align: justify;"><span style="font-family: helvetica, arial, sans-serif; font-size: 18pt; color: #000000;">There are lot more ways you can learn digital marketing apart from things I mentioned above. </span></p>
<h3 style="text-align: justify;"><span style="font-family: helvetica, arial, sans-serif; font-size: 18pt; color: #000080;">Get yourself mentor</span></h3>
<p style="text-align: justify;"><span style="font-family: helvetica, arial, sans-serif; font-size: 18pt; color: #000000;">In India, there are professionals and experts willing to guide you to learn digital marketing. Provided you have few strong reasons on why they should be mentoring you. If you belong to any top university or college then it would be easy for you to find mentor. For others, you may have to impress with your skills and knowledge.</span></p>
<h3 style="text-align: justify;"><span style="font-family: helvetica, arial, sans-serif; font-size: 18pt; color: #000080;">Join digital marketing course</span></h3>
<p style="text-align: justify;"><span style="font-family: helvetica, arial, sans-serif; font-size: 18pt; color: #000000;">You could join any online or offline digital marketing course programme to learn digital marketing. At Learning Skills, we offer the <span style="color: #ff6600;"><a style="color: #ff6600;" href="https://institutedigitalmarketing.com/">best-in-class and industry’s most comprehensive digital marketing course</a> <span style="color: #000000;">in Delhi</span></span>.</span></p>
<p style="text-align: justify;"><span style="font-family: helvetica, arial, sans-serif; font-size: 18pt; color: #000000;">For more information on the digital marketing course, you can contact us on +91 8750081919. Or mail us at <span style="color: #ff6600;"><a style="color: #ff6600;" href="mailto:to@learningskills.in" data-cke-saved-href="mailto:to@learningskills.in">to@learningskills.in</a></span>. Our counselors, would love to help you make the right career decision.</span></p>
<p style="text-align: justify;"><span style="font-family: helvetica, arial, sans-serif; font-size: 18pt; color: #000000;">You can visit <span style="color: #ff6600;"><a style="color: #ff6600;" href="https://kanishkmatta.com/" data-cke-saved-href="https://kanishkmatta.com/" data-cke-saved- target="_blank" rel="noopener">my personal website</a> <span style="color: #000000;">here</span></span>. You can also follow me on <span style="color: #ff6600;"><a style="color: #ff6600;" href="https://www.facebook.com/DigitalConsultantIndia" target="_blank" rel="noopener">Facebook</a></span>, <span style="color: #ff6600;"><a style="color: #ff6600;" href="https://twitter.com/KanishkMatta" target="_blank" rel="noopener">Twitter</a></span>, <span style="color: #ff6600;"><a style="color: #ff6600;" href="https://in.linkedin.com/in/kanishkmatta" target="_blank" rel="noopener">LinkedIn,</a> <a style="color: #ff6600;" href="https://www.instagram.com/kanishkmatta/" target="_blank" rel="noopener">Instagram</a>, <a style="color: #ff6600;" href="https://www.youtube.com/channel/UCYf6mw-CaVUIRPz9OBNQ-fw" target="_blank" rel="noopener">YouTube</a>, </span>and <span style="color: #ff6600;"><a style="color: #ff6600;" href="https://wa.me/919999196355" target="_blank" rel="noopener">WhatsApp</a></span>.</span></p>
<p style="text-align: justify;"><span style="font-family: helvetica, arial, sans-serif; font-size: 18pt; color: #000000;">If you have questions, then please feel free to share them using the comment box below. </span></p>
<p style="text-align: justify;"><span style="font-family: helvetica, arial, sans-serif; font-size: 18pt; color: #000000;">I would love to answer and guide you.</span></p>

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		<title>11 Digital Marketing Career Tips For Beginners That No One Will Ever Tell You</title>
		<link>https://institutedigitalmarketing.com/digital-marketing-career-tips/</link>
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		<dc:creator><![CDATA[KANISHK MATTA]]></dc:creator>
		<pubDate>Sat, 12 Feb 2022 10:31:26 +0000</pubDate>
				<category><![CDATA[Career]]></category>
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			<p><span style="font-weight: 400; color: #000000;">Are you tired of the same old digital marketing career advice?</span></p>
<p><span style="font-weight: 400; color: #000000;">We understand you! Therefore, we have listed 11 digital marketing career tips that I am sure no one will ever share with you. </span></p>
<p><span style="font-weight: 400; color: #000000;">Here it goes…</span></p>
<h2><span style="color: #000000;"><b>1. Learn by practicing</b></span></h2>
<p><span style="font-weight: 400; color: #000000;">Most of the digital marketing courses available online or offline offer only theoretical knowledge. The practical part is either missing or too shallow to even give you valuable experience. But the reality is that you learn the most in digital marketing when you practice it. Start practicing now what you’ve learned for yourself or your business or friend’s or relative’s business. Or you could offer your free services to NGOs, why not? </span></p>
<p><span style="font-weight: 400; color: #000000;">P.S. our <strong><span style="color: #ff6600;"><a style="color: #ff6600;" href="https://lsdmi.com/course/ecommerce-marketing/" target="_blank" rel="noopener">e-commerce course offers actual live project</a></span></strong>, where you get to work and experience first hand.</span></p>
<h2><span style="color: #000000;"><b>2. Get something ranked on Google</b></span></h2>
<p><span style="font-weight: 400; color: #000000;">It could be a blog post, answer to a question, forum post, or an article on someone else website or on your blog or website on any topic (but relevant). Find a keyword or topic, on which very less information is available online and there’s a demand for it. I am sure you will find it with keyword researching. Your top ranked content will get you the exposure and build your confidence in your skills and knowledge. You need that right, at this point. </span></p>
<h2><span style="color: #000000;"><b>3. Google My Business actually gets you lot of local business</b></span></h2>
<p><span style="font-weight: 400; color: #000000;">Have you ever thought that a restaurant or food eatery or a gym in your area probably need your service? And most probably they are searching for a marketing service provider nearby. Yes, get yourself listed on <strong><span style="color: #ff6600;"><a style="color: #ff6600;" href="https://www.google.com/intl/en_in/business/" target="_blank" rel="noopener">Google My Business</a></span></strong>, target keyword on it, and collect some 5-star reviews there (at least 10 reviews).</span></p>
<h2><span style="color: #000000;"><b>4. Ever tried Startup groups on Facebook? </b></span></h2>
<p><span style="font-weight: 400; color: #000000;">Just go to Facebook, write in the search bar &#8211; <strong><span style="color: #ff6600;"><a style="color: #ff6600;" href="https://www.facebook.com/search/groups/?q=startup%20delhi&amp;epa=SERP_TAB" target="_blank" rel="noopener">Startup or Small Business + any metropolitan city name</a></span></strong>. You will find 10s of startup and small business groups. Join them, and casually ask for the marketing project. The audience is price-sensitive, so make sure that you offer the value at an affordable price. </span></p>
<h2><span style="color: #000000;"><b>5. Build your portfolio for the first 6 months </b></span></h2>
<p><span style="font-weight: 400; color: #000000;">This is the digital marketing career advice that I always share with the beginners. You need a portfolio before you apply for a dream job or go for the big project. I am sure you do not want to be humiliated in an interview or a meeting. Even if you are poor at negotiations, your portfolio will do the talking for you. Make it impressive with all the <strong><span style="color: #ff6600;"><a style="color: #ff6600;" href="https://marketingplatform.google.com/about/analytics/" target="_blank" rel="noopener">Google Analytics</a></span></strong>, Google Webmasters, and Facebook Analytics data. </span></p>
<h2><span style="color: #000000;"><b>6. LinkedIn could be life changing for your Digital Marketing career</b></span></h2>
<p><span style="font-weight: 400; color: #000000;">Do you have a LinkedIn account? But never took it seriously? Now, start taking it. I get almost 70 percent of training opportunities from big companies and universities on LinkedIn. You could too get clients there to kick start your digital marketing career. You will need to target keyword, write an impressive profile copy, post few blogs, develop and share Slideshare slides, and collect some recommendations. </span></p>
<h2><span style="color: #000000;"><b>7. Network with people on LinkedIn</b></span></h2>
<p><span style="font-weight: 400; color: #000000;">People on LinkedIn use it as a professional network, that’s why no shies to accept the unknowns connection request. So, use it as an opportunity to connect with the relevant people in the digital marketing industry. But do not limit yourself, instead also connect with people, who may need your services. However, I would suggest you to not to spam their box. That&#8217;s very disappointing. Instead, build conversation politely without being intrusive. </span></p>
<h2><span style="color: #000000;"><b>8. Always skip digital marketing events but never miss business fairs</b></span></h2>
<p><span style="font-weight: 400; color: #000000;">I may be wrong, but I find digital marketing events too boring and useless. That’s because these events fail to increase your knowledge and awareness. Moreover, these events do not offer any business or add any value to your digital marketing career. The business is at business fairs, if you live in Delhi then you should regularly visit <strong><span style="color: #ff6600;"><a style="color: #ff6600;" href="http://www.indiatradefair.com/" target="_blank" rel="noopener">Pragati Maidan for business fairs</a></span></strong>. Businesses exhibiting would want your services. </span></p>
<h2><span style="color: #000000;"><b>9. Sell something online &#8211; its high time buddy!</b></span></h2>
<p><span style="font-weight: 400; color: #000000;">Amazon and Flipkart marketplaces are easy to join and sell there. You just need to find a product in your local wholesaler market and start selling it there. Have you heard about <strong><span style="color: #ff6600;"><a style="color: #ff6600;" href="https://en.wikipedia.org/wiki/Drop_shipping" target="_blank" rel="noopener">dropshipping</a></span></strong>? Start doing this. And use your digital marketing skills to increase your sales. This will give you invaluable experience to your digital marketing career. </span></p>
<h2><span style="color: #000000;"><b>10. Build followers &#8211; even if you have to spend for it </b></span></h2>
<p><span style="font-weight: 400; color: #000000;">Yes, you need some followers on Social Media platforms such as Facebook, Instagram and/or Twitter. And start spending to gain more followers on these platforms. This is an investment that will go a long way in building your authority and digital marketing career. Moreover, to establish yourself as a digital marketing expert. </span></p>
<h2><span style="color: #000000;"><b>11. Personal branding is the final and the most important secret sauce to success</b></span></h2>
<p><span style="font-weight: 400; color: #000000;">The personal brand is an amazing tool to build your business and digital marketing career. Get an awesome photoshoot, regularly post blogs and content, engage with your audience online, always carry a business card, and talk like a professional. </span></p>
<p><span style="font-weight: 400; color: #000000;">That’s all folks. </span></p>
<p><span style="font-weight: 400; color: #000000;">What do you think about the digital marketing career tips I have just listed? Do you have any suggestions? Then why don’t you go ahead and use the comment box below? I would love to read all your comments. </span></p>
<p><span style="font-weight: 400; color: #000000;">If you loved the blog, then share the love with your friends on social media. It encourages us to write more for you guys.</span></p>
<p><span style="font-weight: 400; color: #000000;">Thanks in advance.</span></p>

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