As an MBA marketing student, learning digital marketing can be a valuable addition to your skillset. Here’s a step-by-step guide on how to learn digital marketing effectively:

1. Understand the Basics

Start by familiarizing yourself with the fundamental concepts of digital marketing. This includes understanding key terms, platforms, and channels such as search engine optimization (SEO), social media marketing, email marketing, content marketing, and paid advertising.

2. Enroll in Workshop to Learn Digital Marketing

Consider enrolling in digital marketing courses specifically designed for MBA marketing students. Learning Skills Institute offer digital marketing workshops specifically designed for MBA marketing students in India. These live online workshops cover various aspects of digital marketing, providing you with a solid foundation and practical knowledge.

3. Gain Hands-on Experience

Theory alone is not sufficient to excel in digital marketing. Gain practical experience by working on real-world projects, internships, or freelancing opportunities. This hands-on experience will help you apply the concepts you learn and develop essential skills such as campaign planning, execution, and analytics.

4. Stay Updated with Industry Trends

Digital marketing is an ever-evolving field, so it’s crucial to stay updated with the latest trends, techniques, and best practices. Follow industry blogs, podcasts, and reputable digital marketing publications to keep abreast of changes in algorithms, new platforms, emerging technologies, and consumer behavior.

5. Build a Strong Online Presence

Developing your personal brand and creating an online presence is vital in digital marketing. Create professional profiles on social media platforms like LinkedIn and actively engage with relevant communities. Share your insights, network with industry professionals, and showcase your digital marketing knowledge through content creation.

6. Join Digital Marketing Communities

Connect with digital marketing communities and forums where professionals share knowledge, ask questions, and discuss industry trends. Engaging with these communities can provide valuable insights, networking opportunities, and access to resources that can further enhance your digital marketing skills.

7. Continuous Learning and Certification

Digital marketing is a rapidly evolving field, so it’s important to engage in continuous learning. Pursue advanced courses or certifications to deepen your knowledge in specific areas of digital marketing. Certifications from recognized institutions like Google, HubSpot, and Facebook can add credibility to your profile and demonstrate your expertise to potential employers.

8. Networking and Mentorship

Attend industry events, webinars, and conferences to network with professionals in the digital marketing field. Seek out mentors who can guide you and provide insights into their own digital marketing experiences. By attending our Workshop, you get to connect and get mentorship by our expert trainer. Networking and mentorship can open doors to job opportunities and further learning.

Remember, learning digital marketing is a continuous process. Be proactive, practice regularly, and stay curious to adapt to the dynamic nature of the industry. By combining theoretical knowledge with practical experience and staying updated with industry trends, you can become a proficient digital marketer as an MBA marketing student.

Have you recently completed MBA in marketing? We have compiled list of digital marketing jobs that you can apply and join. Check out the list.

In today’s fast-paced digital era, the role of marketing has evolved significantly, with a strong emphasis on digital platforms. For MBA marketing freshers, the digital marketing industry offers a world of exciting opportunities to kick-start their careers. With the right skill set and knowledge, MBA graduates can leverage the power of digital marketing to land rewarding positions in renowned companies. In this blog, we will explore a list of job opportunities that await MBA marketing freshers in India’s dynamic digital marketing industry.

However, MBA graduates need to have knowledge and skills in digital marketing to apply for these digital marketing jobs. Do you want to learn Digital Marketing and WordPress website development quickly? You can join our online live digital marketing workshop, which is designed for MBA graduates to learn and acquire most sought after skills in digital marketing and WordPress website development. 

Digital Marketing Executive/Analyst

Digital marketing executives play a pivotal role in planning, implementing, and monitoring digital marketing campaigns. They are responsible for driving brand awareness, lead generation, and customer engagement through various digital channels such as social media, search engine optimization (SEO), pay-per-click (PPC) advertising, email marketing, and more.

Social Media Marketing Specialist

Social media has become an integral part of every marketing strategy. As a social media marketing specialist, MBA marketing freshers can excel in creating engaging content, managing social media platforms, executing social media campaigns, and analyzing the performance of social media initiatives.

SEO Specialist/Analyst

Search Engine Optimization (SEO) experts are in high demand to enhance the online visibility and ranking of websites. MBA marketing freshers can specialize in SEO and help organizations optimize their websites, conduct keyword research, analyze website traffic, and implement effective strategies to improve search engine rankings.

Content Marketing Strategist

Content marketing plays a vital role in building brand authority and engaging the target audience. MBA marketing freshers can contribute as content marketing strategists by creating compelling content, developing content strategies, managing content calendars, and ensuring consistent messaging across various digital platforms.

Email Marketing Specialist

Email marketing continues to be a powerful tool for customer engagement and lead nurturing. MBA marketing freshers can excel in this domain by designing effective email campaigns, analyzing email performance metrics, segmenting target audiences, and optimizing email content for maximum impact.

Digital Advertising Specialist

MBA marketing freshers with a knack for creativity and analytics can excel as digital advertising specialists. They can leverage platforms like Google Ads, Facebook Ads, and other display advertising channels to create and manage successful digital advertising campaigns that drive conversions and increase brand visibility.

Analytics Manager

In the data-driven digital landscape, analytics managers play a critical role in tracking, analyzing, and interpreting marketing data. MBA marketing freshers can pursue careers as analytics managers, where they analyze campaign performance, customer behavior, and market trends to provide valuable insights for informed decision-making.

E-commerce Marketing Manager

The rise of e-commerce has opened doors to exciting opportunities for MBA marketing freshers. E-commerce marketing managers oversee online sales strategies, develop marketing campaigns, optimize product listings, and analyze customer data to drive sales growth on digital platforms.

Conclusion:

The digital marketing industry in India offers a plethora of digital marketing jobs for MBA marketing freshers. By acquiring the necessary skills, staying updated with industry trends, and showcasing their creativity and analytical abilities, MBA graduates can embark on a successful career path in digital marketing. Whether it’s optimizing websites, managing social media campaigns, or driving data-backed marketing strategies, the digital marketing industry presents a promising landscape for MBA marketing freshers to thrive and make a significant impact in the business world.

In today’s competitive job market, MBA marketing students need to equip themselves with in-demand skills to stand out from the crowd. Digital marketing has emerged as a key competency for marketers, offering immense career opportunities and lucrative salaries. However, there is a significant gap in India’s job market, where the demand for trained digital marketing professionals is rapidly increasing while the supply remains limited. In this blog, we will explore why MBA marketing students should attend our live digital marketing workshop, backed by research reports, to enhance their employability and increase their earning potential.

1. Bridging the Skills Gap

According to the report titled “Digital Skills India: Unlocking India’s Potential” published by the National Association of Software and Service Companies (NASSCOM) and Ernst & Young (EY) in 2021, there is a significant skill gap in the digital marketing industry in India. The report highlights that the demand for digital marketing professionals has been growing at a rapid pace, with an estimated shortage of around 3 lakh skilled professionals in the country.

Additionally, the report emphasizes that digital marketing skills such as search engine optimization (SEO), social media marketing, content marketing, and data analytics are critical for organizations to effectively navigate the digital landscape. However, the supply of skilled professionals has not kept up with the increasing demand, leading to a substantial gap in the job market.

These findings underline the immense opportunity for MBA marketing students to bridge the skill gap and enhance their employability by acquiring digital marketing skills through training programs like our live digital marketing workshop.

2. High Demand for Digital Marketing Skills

According to the “Digital Skills for a Digital India” report published by the Internet and Mobile Association of India (IAMAI) and Nielsen in 2021, the demand for digital marketing skills in India has experienced significant growth. The report highlights that the digital marketing industry has been expanding rapidly, driven by the increasing digital adoption across various sectors.

The report reveals that companies are actively seeking professionals with digital marketing expertise to navigate the evolving digital landscape and effectively engage with their target audience. The demand for skills such as search engine optimization (SEO), social media marketing, content marketing, and data analytics has witnessed a remarkable surge in recent years.

Furthermore, the report indicates that the growth of e-commerce, digital advertising, and online platforms has further fueled the demand for digital marketing skills. This indicates a clear trend of organizations recognizing the importance of digital marketing in their overall marketing strategies, leading to a higher demand for professionals proficient in these areas.

These research findings emphasize the robust growth of the digital marketing industry in India and the corresponding surge in demand for skilled professionals. MBA marketing students can leverage this trend by acquiring digital marketing skills through our live digital marketing workshop, positioning themselves as valuable assets in the job market.

3. Enhanced Salary Potential

The research report titled “Digital Marketing Skills and Salary Trends in India” conducted by AmbitionBox provides insights into the earning potential of MBA marketers with digital marketing skills compared to their counterparts without such skills. The report highlights the correlation between digital marketing expertise and higher salaries in the Indian job market.

The findings of this report reveal that MBA marketers who possess proficiency in digital marketing skills, such as search engine optimization (SEO), social media marketing, and email marketing, tend to earn significantly higher salaries compared to those without these skills. On average, professionals with digital marketing skills command a salary that is 20% higher than their peers who lack such expertise.

The report also delves into specific industries and job roles where the demand for digital marketing skills is particularly high, showcasing how professionals with these skills are more likely to secure lucrative positions and enjoy better remuneration packages.

These research findings provide concrete evidence of the correlation between digital marketing skills and higher salaries for MBA marketers in India. It underscores the importance of acquiring these skills through our live digital marketing workshop, as it can significantly enhance the earning potential and career prospects of MBA marketing students in the competitive job market.

4. Comprehensive Training in Key Areas

In our live digital marketing workshop, we offer an extensive curriculum that covers various essential topics to equip MBA marketing students with a comprehensive understanding of the digital marketing landscape. Through interactive sessions and practical exercises, we dive into key areas such as WordPress website development, SEO, social media marketing, YouTube video making and marketing, and email marketing.

In our workshop you will learn WordPress CMS to develop professional website live in the class. Thereafter, in search engine optimization we will cover both on-page and off-page optimization techniques and deep secrets in it. Meanwhile, in social media marketing, participants will get to learn new social media platforms Instagram, WhatsApp, Google Business Profile etc. apart from Facebook, LinkedIn and others. 

In addition, YouTube marketing will not only cover tips and tricks to increase views but also covers software and online apps to create and edit videos. Lastly, email marketing will cover popular online tools to conduct a successful email marketing campaign at a very affordable cost. 

By providing MBA marketing students with a holistic understanding of these key digital marketing components, our workshop empowers them to develop effective marketing strategies across multiple platforms. This comprehensive training enables them to leverage the power of WordPress websites, SEO techniques, social media platforms, YouTube videos, and email marketing to drive targeted traffic, increase conversions, and achieve marketing success in today’s digital landscape.

5. Hands-on Learning Experience

We believe that the best way to learn digital marketing is by doing. Our workshop goes beyond theoretical concepts and provides students with practical exercises and projects. They get to work on real-world digital marketing campaigns, analyze data, optimize strategies, and make data-driven decisions. This hands-on learning approach ensures that students gain practical experience and develop the necessary skills to excel in the field.

Our workshop is designed to make MBA marketing students job-ready upon completion. The practical experiences gained during the workshop, combined with the knowledge of industry-standard tools and techniques, give students a competitive edge in the job market. Employers value candidates who can immediately contribute to their digital marketing efforts, and our workshop prepares students to meet those expectations.

By offering hands-on learning experiences, our digital marketing workshop ensures that MBA marketing students are not only equipped with theoretical knowledge but also possess the practical skills, confidence, and problem-solving abilities necessary to thrive in the digital marketing industry.

Conclusion

Attending our live digital marketing workshop can be a game-changer for MBA marketing students, propelling their careers to new heights. The demand for trained digital marketing professionals in India is soaring, and by acquiring the essential skills through our workshop, students can significantly increase their employability and salary potential. The research-backed insights and comprehensive training we offer will empower MBA marketing students to fill the skills gap and become highly sought-after professionals in India’s dynamic job market. Don’t miss this opportunity to future-proof your career and embark on a path of success in the exciting world of digital marketing.

Are you a MBA marketing student in India? Then you must do these 6 certifications to get high paying digital marketing jobs in India. Read on to learn more about these certifications. 

In today’s competitive job market, it’s crucial for MBA marketing students to equip themselves with in-demand skills to boost their employability and secure high-paying marketing positions. With the increasing importance of digital marketing, certifications have become valuable credentials that can significantly enhance job prospects. In this blog, we will explore the top certifications that MBA marketing students should pursue to increase their chances of landing lucrative digital marketing roles in India.

1. Google Ads Certification

Google Ads is a powerful advertising platform widely used by businesses. By obtaining the Google Ads Certification, MBA marketing students demonstrate their expertise in managing Google Ads campaigns, targeting the right audience, and optimizing ad performance. This certification validates their skills and increases their attractiveness to potential employers.

2. Google Analytics Certification

Proficiency in web analytics is essential for understanding user behavior and optimizing marketing strategies. The Google Analytics Certification equips MBA marketing students with the knowledge to effectively track website traffic, analyze data, and extract actionable insights. This certification enhances their analytical capabilities and sets them apart in the job market.

3. HubSpot Inbound Certification

Inbound marketing is an integral part of digital marketing strategies. The HubSpot Inbound Certification teaches MBA marketing students the fundamentals of attracting, engaging, and delighting customers. This certification showcases their expertise in inbound marketing methodologies, content creation, and lead nurturing, making them valuable assets to organizations.

4. Facebook Blueprint Certification

Facebook is a dominant social media platform for advertising and brand promotion. The Facebook Blueprint Certification validates MBA marketing students’ proficiency in leveraging Facebook’s advertising tools, targeting options, and campaign optimization techniques. This certification enhances their credibility in the field of social media marketing.

5. Hootsuite Social Media Marketing Certification

Effective social media management is crucial for businesses. The Hootsuite Social Media Marketing Certification equips MBA marketing students with skills in social media strategy, content creation, and community management. This certification demonstrates their ability to drive engagement, build brand presence, and analyze social media performance.

6. Content Marketing Institute Certification

Content marketing plays a vital role in digital marketing success. The Content Marketing Institute Certification provides MBA marketing students with expertise in creating compelling content, developing content strategies, and measuring content effectiveness. This certification showcases their ability to create impactful marketing narratives.

By acquiring these certifications, MBA marketing students unlock a range of benefits:

Increased Employability

Certifications validate skills and make candidates more attractive to employers.

Higher Salary Potential

Digital marketing roles offer competitive salaries, and certified professionals are often offered better compensation packages.

Diverse Job Opportunities

Certified candidates have access to a wide range of job opportunities in digital marketing agencies, e-commerce companies, and other industry sectors.

Career Advancement

Certifications demonstrate a commitment to professional development, enhancing the potential for career growth and advancement.

In the fast-paced digital era, MBA marketing students need to stay ahead of the curve. By investing in these certifications, they gain a competitive edge, increase their employability, and open doors to high-paying digital marketing jobs.

Conclusion

Certifications have become a game-changer for MBA marketing students seeking high-paying digital marketing jobs in India. The Google Ads, Google Analytics, HubSpot Inbound, Facebook Blueprint, Hootsuite Social Media Marketing, and Content Marketing Institute certifications equip them with the necessary skills and knowledge to excel in their careers. With the growing demand for digital marketing professionals in India, these certifications can significantly boost employability, increase job prospects, and lead to rewarding marketing positions. Invest in your future by acquiring these certifications and position yourself as a sought-after digital marketing expert.

We can help you learn digital marketing and WordPress website development within 4 days time. Join our digital marketing workshop by our expert trainer Kanishk Matta. 

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In today’s fast-paced and technology-driven world, the demand for digital marketing skills has skyrocketed in India. 

For MBA marketing students in India, learning digital marketing is not just an option but a necessity to enhance employability, job prospects, and secure high-paying marketing positions. 

In this blog, we will explore the top 11 reasons why MBA marketing students should embrace digital marketing and the promising career opportunities it offers in India.

 

1. NASSCOM and LinkedIn Report:

According to a joint report by NASSCOM and LinkedIn, digital marketing skills are among the top 10 skills in demand in India. The report states that professionals with digital marketing expertise tend to earn higher salaries compared to their peers in traditional marketing roles.

 

2. Expanding Job Opportunities:

Digital marketing has become an integral part of the marketing landscape. By learning digital marketing, MBA marketing students unlock a plethora of job opportunities across various industries. As per recent studies, the digital marketing industry in India is expected to create over 20 lakh jobs by 2025, indicating a huge demand for skilled professionals.

 

3. Digital Marketing Salary Survey by Digital Vidya:

Digital Vidya conducted a salary survey focusing on digital marketing professionals in India. The survey revealed that professionals with digital marketing skills, including those with MBA degrees, earn higher salaries compared to traditional marketing professionals. The demand for digital marketing skills has contributed to increased remuneration packages.

 

4. Competitive Edge:

Gaining expertise in digital marketing provides MBA marketing students with a competitive edge in the job market. It sets them apart from their peers and positions them as versatile marketing professionals who can effectively navigate the digital realm.

 

5. LinkedIn Emerging Jobs Report:

LinkedIn’s annual Emerging Jobs Report consistently highlights the growing demand for digital marketing professionals. The report identifies digital marketing roles as some of the fastest-growing job opportunities globally, with competitive salaries and a strong need for skilled talent.

 

6. High Salary Potential:

Digital marketing offers excellent salary prospects, especially for skilled professionals. According to industry reports, digital marketing roles in India offer 15-20% higher salaries compared to traditional marketing positions. By acquiring digital marketing skills, MBA marketing students can tap into these high-paying job opportunities.

 

7. CMO Survey:

The CMO Survey conducted by Duke University’s Fuqua School of Business consistently emphasizes the importance of digital marketing skills. The survey reveals that companies are increasingly investing in digital marketing and are willing to hire MBA graduates with expertise in this field.

 

8. Addressing Employability Concerns:

Research studies have highlighted the employability challenges faced by MBA marketing students in India. Lack of practical skills in digital marketing is one of the major reasons behind this. By learning digital marketing, MBA marketing students bridge this skill gap and enhance their employability quotient.

 

9. Holistic Marketing Knowledge:

Digital marketing complements traditional marketing techniques and provides a holistic understanding of the marketing landscape. MBA marketing students who learn digital marketing gain a comprehensive skill set that encompasses both traditional and digital marketing strategies, making them well-rounded marketing professionals.

 

10. Adaptability in the Digital Age:

The business landscape is rapidly evolving, with digital channels playing a crucial role in reaching and engaging customers. MBA marketing students who embrace digital marketing are better equipped to adapt to the changing dynamics of the digital age, ensuring their relevance and success in the marketing industry.

 

11. Entrepreneurial Opportunities:

Digital marketing skills are highly valuable for aspiring entrepreneurs. With digital marketing knowledge, MBA marketing students can effectively market their own ventures, build strong online presence, and drive business growth. Digital marketing provides a cost-effective way to reach a wider audience and establish a brand.

 

12. Diverse Career Paths:

Digital marketing opens doors to a wide range of career paths. From social media marketing to search engine optimization, content marketing to email marketing, MBA marketing students can choose a specialization that aligns with their interests and strengths, creating exciting career opportunities.

 

13. Data-Driven Decision Making:

Digital marketing is highly data-driven, with tools and analytics providing valuable insights into consumer behavior, campaign performance, and ROI. By learning digital marketing, MBA marketing students develop strong analytical skills and gain the ability to make informed decisions based on data.

 

14. Continuous Learning and Growth:

The digital marketing landscape is constantly evolving, presenting opportunities for continuous learning and professional growth. MBA marketing students who embrace digital marketing cultivate a mindset of lifelong learning, keeping up with the latest trends and staying ahead in their careers.

 

15. Industry Recognition and Certifications:

Digital marketing certifications and industry-recognized credentials enhance the credibility of MBA marketing students. By acquiring certifications in areas such as Google Ads, Google Analytics, and HubSpot, students demonstrate their expertise and increase their chances of landing rewarding marketing roles.

 

16. Industry Case Studies:

Numerous industry case studies showcase how companies across sectors have experienced significant growth and success by leveraging digital marketing strategies. These case studies highlight the value of digital marketing skills in achieving business objectives and creating a competitive advantage.

 

Conclusion:

Digital marketing has emerged as a crucial skill set for MBA marketing students in India, addressing employability concerns and opening doors to rewarding career opportunities.

It’s important to note that the job market and salary prospects may vary depending on factors such as industry, experience level, location, and individual skills. However, the overall trend indicates that learning digital marketing can enhance employability, increase job prospects, and lead to higher-paying positions for MBA marketing students.

In nutshell, new age marketers particularly fresh MBA marketing graduates cannot afford to ignore digital marketing. That too when salaries are every increasing, and extremely high job prospects in digital marketing.

Do you want to learn digital marketing? Then learn from the expert, join our Digital Marketing workshop by leading trainer – Kanishk Matta. 

Do you want to do Digital Marketing course in Delhi? But not able to decide, which one to choose?

I am here to help you on this.

Being a digital marketing consultant myself, I can give you top 11 key factors to look for in a Digital Marketing course in Delhi.

Here is the list:

 

1. Curriculum – Theory

If you research a bit, you will notice that most digital marketing institutes in Delhi do not focus on theory part.

Either they keep it limited or they completely remove it from the curriculum. Both ways, it limits your knowledge of marketing. And also limits you to become a complete professional.

The foundational learning and knowledge of Marketing and Advertising is highly imperative. It is the foundation without which you cannot expect to learn digital marketing properly.

The theory should contain, important lessons on Marketing concepts such as marketing mix, consumer behavior, innovation, advertising, branding etc.

Make sure theory is part of your curriculum before you join a digital marketing course.

 

2. Curriculum – Practical and Hands on Training

Now comes the most crucial part. That is practical knowledge and training, and hands on training in Digital Marketing.

Why is it crucial?

There are lot of technologies, platforms, software, apps, tools, and equipment you have to deal with in digital marketing.

For example, in online video production, you should have hands on training on DSLR, lighting and audio setup.

Moreover, you should get opportunity to work on an actual project. That enhances your learning experience substantially. Also, you get complete understanding of concepts and theories application in to practice.

Underline this, there’s no substitute to practical learning and hands on training.

 

3. Teaching Methodology

Digital Marketing is not just any other subject that can be taught using conventional approach to teaching.

A trainer has to innovate.

For example: you may have to work in team while in your digital marketing job. Understanding this your trainer ensures that all students are grouped in different teams. And each team is afforded with actual digital marketing problem.

Then what will happen?

You actually start learning better. You understand team dynamics, and learn to deal with work pressure. Moreover, you learn and gain knowledge as you go.

A trainer equipped with right skills and experience can create such an environment in a classroom.

 

4. Classroom Experience

To learn digital marketing, you need a proper classroom experience. Where you have right technology, tools, and support from trainer.

Moreover, trainer is itself equipped with top class content.

Also, trainer should be ensuring equal participation of all. In addition, all participants should have learning and study materials at hand.

All these come together to give you a perfect classroom learning experience.

Hence, make sure you get opportunity to test out the classroom experience before you join any digital marketing institute in Delhi.

 

5. Digital Marketing Tools

There are wide variety of digital marketing tools available. And it is recommended to learn them to be an effective digital marketer.

Hence, before you join a digital marketing course make sure what are the tools that you will learn throughout the course.

Let me give you an overview of digital marketing tools and its categories:

• Graphic Designing – Photoshop, Corel Draw etc.
• Video Production – Movie Maker, Abode Premiere etc.
• Analysis – MS Excel
• Writing & Planning – MS Word
• Advertising – Google AdWords, Facebook Ads etc.
• Analytics – Google Analytics, Google Webmasters etc.
• Web Site Development – WordPress, Blogger, OpenCart etc.
• Ad Serving Tool – DoubleClick
• Email Marketing Tool – MailChimp, Mailpoet etc.
• Keyword Researching – Google Trends, SEMRush etc.
• Competitor Analysis – SimilarWeb, SEOQuake etc.
• Social Media – Buffer, Hootsuite, Twitter Bots etc.
• Team Management – Google Keep, Trello etc.
• SEO Tools – Open Site Explorer, Majestic SEO, Ahrefs etc.
• SEO Audit – QuickSprout Analyzer, SEOOptimer, Schema Creator etc.
• Content – SumoMe, Hemingway App, Copyscape etc.

This list can go on and on.

There are lot of tools in Digital Marketing. All you have to do is learn the strategic tools crucial to your career in digital marketing.

 

6. Apart from Digital Marketing Tools

Apart from digital marketing tools, what you get is also important. Let me tell you what you should look for:

• Study Materials
• Book Packages
• In-class Handouts
• Templates
• Online Support
• Resume/CV Development
• Personality Development
• Doubt Sessions
• Industry Meetups
• Interview Preparation
• Seminar and Events

These things enhance your learning experience and gives you an all-round knowledge in digital marketing.

Most digital marketing institutes often fails to deliver on this. Therefore, make sure you get all these things before joining the course.

 

7. Case Studies and Live Project

Often due to virtually no library services and trainer’s incapability, students do not get to learn and analyze digital marketing case studies.

It is important from the perspective of learning to develop digital marketing strategies and campaigns. As you study various case studies you also learn the practical implementation of digital marketing.

These case studies get you the knowledge and information that surpasses everything else.

In addition, practical knowledge should get be delivered through live projects and hands-on training.

A digital marketing course is incomplete without live project. In a live project you actually learn to implement and innovate with digital marketing. Which is otherwise not possible to do so.

 

8. Industry Network

It can be your trainer’s or institute’s industry network. But somehow, you will need assistance of one of them to help you lay your stepping stone.

Industry network not only helps you in finding job opportunities. But also, updates you with latest happenings and trends.

Above all you yourself becomes part of the network. That is always available to help you at the need of hour. Also, help you in lifelong learning.

Moreover, if you are planning to launch your startup then again industry network helps. It may get you the right people on board, right resources and also the first initial customers/clients.

 

9. Digital Marketing Certifications

I personally believe that skills and knowledge are above degrees and certifications. Even industry agrees on that.

But, if you are starting out in digital marketing then certifications help you in getting first job.

In India, there are no UGC recognized body to certify digital marketing course. However, there are private bodies doing that.

Apart that, there are few institutes such as NIESBUD (National Institute of Entrepreneurship and Small Business Development, Govt. of India) that offers digital marketing certification.

Furthermore, there are world renowned bodies such as ICDL (International Computer Driving License Foundation) that offers digital marketing certification.

Apart from these, then there are Google AdWords and Analytics certifications that are freely available. All you need is to pass their exams and qualify for it.  

These certifications can be used in getting a job in startups, MNCs, or government organizations. Also, if you are starting a business these certifications are helpful in getting loans.

 

10. Post Digital Marketing Course Completion

Most digital marketing institutes in Delhi often abandon their students right after course completion.

Therefore, as you finalize to join a digital marketing course ensure that you will get post course completion support.

You should look for following post-course completion support:

• Interview preparation and arrangement
• Personalized guidance
• Startup support and guidance
• Placement support
• Internship

These are the basic support you could ask for.

 

11. Mentoring

Lastly, a digital marketing institute should get you mentors. Your trainer could also be your mentor.

What does a mentor do exactly?

A mentor helps you to plan your career or business as you start out. It guides you with practical answers and information.

However, in order to deliver such mentoring, a mentor needs to be industry expert.

Also, in your lifelong learning and industry networking mentor plays that most crucial role.

 

I hope you find these tips useful.

If you plan to join a digital marketing course, make sure you check this list.

We at Learning Skills offers Dual Certification Digital Marketing course that checks all these things given above. If you want to learn more about you can call our counselors on +91 8750081919.

Do you have any suggestions or query? Feel free to share it with us.

There are abundant digital marketing jobs available in IT and digital industry of India. Post-demonetization digital industry of India has rocket boosted. Almost clocking 40-50 percent growth rate.

Therefore, there’s a new and ever-increasing demand for digital professionals now. Moreover, even IT industry in India and around the world are witnessing layoffs. That’s due to more avid focus on digital platforms and technologies.

Also, already we are witnessing increase in pay-packages, incentives, and job opportunities in India. Almost all governments, organizations and companies have declared that Digital is the future.

Are you planning to get into digital industry?

With little training in digital marketing you can start with following job opportunities. Here is the list:

 

1. Digital Marketing Executive Job

This is the most ideal job any fresher would want in digital marketing. As a digital marketing executive you get to work on variety of things in digital marketing.

From planning, deploying strategy to implementing and monitoring, you get to do it all.

However, to apply for such a job you required to have minimum experience of 6 months. Or If you’ve digital marketing certification then you could directly apply for the job.

Major responsibilities of a Digital Marketing Executive:

• Digital marketing project planning
• Online market and keyword researching
• SEO analysis and audit
• Social media marketing and monitoring
• Planning online advertising and budget
• Content planning and developing
• Monitoring and analytics

Salary range

2.2 lacs – 5 lacs per annum

 

2. Social Media Account Executive Job

If you are searching for a more exciting and dynamic job in digital marketing, then it has to be social media account executive.

You get to manage a client’s or company’s social media accounts. There you have to manage not just content, but also social media CRM (customer relationship management), reputation management, social listening and a lot more.

This job will always keep you on toes and everyday will be a learning experience. Daily you would have to plan campaigns, follow trends and news, and keep an unflinching vigil.

Major responsibilities of a Social Media Account Executive:

• Plan social media marketing and advertising
• Plan and allocate budgets for advertising on social media
• Monitor and follow popular trends, news and updates
• Plan and develop social media content
• Generate leads from social media
• Build brand and manage online reputation
• Seamless social listening and feedback
• Social CRM

Salary range

1.8 lacs – 4 lacs per annum

 

3. Website Manager or Web Merchandiser

You need to be technically sound in web designing, development, SEO and conversion rate optimization in order to get this job.

This job could be challenging, but it also comes with its own incentives and benefits. During the most period of your job, you only get to update content and monitor traffic. That is comparatively easier than others.

However, some day high traffic, downtime or hacking can ruin your nights and days.

There are lot eCommerce startups in India even bigger players offer website manager or web merchandiser job.

Major responsibilities of a Website Manager or Web Merchandiser:

• Enhancing user experience and interface
• Boosting on-page traffic engagement and conversion
• Managing on-page lead generation and conversion funnel
• Minimizing bounce and cart abandonment rate
• Ensuring maximum up time and safety of website
• Managing and customizing website CMS
• Updating and uploading content on website

Salary range

2.2 lacs – 3.5 lacs per annum

 

4. Content Writer

Do you have skills in writing? But don’t have knowledge in digital marketing? Then content writing could be the best place to start.

The content writing has the major role to play in digital marketing vertical. Moreover, anyone wanting to learn digital marketing and also earn simultaneously then content writing can give you this opportunity.

You can also start working as a freelancer, and learn organically. Or you could take up internship in content writing or digital marketing initially. But the most ideal thing would be to learn digital marketing and work as a content writer.

A content writer trained in digital marketing can earn up to a lac per month.

Major responsibilities of a content writer:

• Keyword researching and online market analysis
• Planning and writing website content
• On-page SEO content writing
• Writing keyword targeted blogs
• Writing company press release, and literature
• Planning and writing social media content
• Writing online advertising ad copies

Salary range

2 lacs – 5 lacs per annum

 

5. Blogger

There’s a huge demand for bloggers in India. Whether you’re working as a freelancer or looking for a blogging job you won’t find yourself short of opportunities.

A blogger gets to do a lot of exciting work. From researching what competitors are doing to writing and developing high engaging articles and blogs. In many cases, you also get to work on user experience, graphical content, and video content.

Your job can be quite demanding only for the reason that you have to deliver results. Therefore, you have keep yourself always up.

Freelancing could be a blessing in disguise. As you gain experience as a freelancer you could earn up to lacs in a month. If you are working in a company, then again pay packages are decent.

Major responsibilities of a blogger:

• Keyword researching and targeting
• Write and plan blogging content
• On-page and off-page SEO planning and implementation
• Opt-in email marketing implementation
• Building brand and subscribers to the blog
• Generate qualified leads through blog
• Build social media reputation and engagement

Salary range

2.4 lacs – 4 lacs per annum

 

6. SEO Executive

A job of an SEO can be tiring and monotonous due its work routine. However, if you can become an expert in SEO then sky is the limit. Moreover, salary packages can be surprisingly high.

You need some training and learning in SEO before you could start your career in SEO. A fresher trained in digital marketing can always start his/her career with SEO executive job.

There’s lot of learning involved as you have to stay updated with Google and Facebook algorithms. Moreover, you need to research a lot.

Apart from content writing, SEO executive job is also an ideal choice for a fresher.

Major responsibilities of an SEO:

• Keyword researching, planning and targeting
• On-page optimization SEO strategy planning and implementation
• Off-page optimization SEO strategy planning and implementation
• Enhancing UX and UI
• Enhancing web traffic and conversion rate optimization
• Meeting maximum Google ranking factors
• Planning content and content marketing

Salary range

1.8 lacs – 3.5 lacs per annum

 

7. Web Analyst Executive

Are you good with numbers and number crunching? Also you can come up with interesting analysis of numbers? Then Web Analyst job could be your call in digital marketing.

A Web Analyst focuses upon monitoring and analytics part of the digital marketing. There you get to minutely observe digital marketing implementation. Apart from that, you get to analyze web data and metrics. And then come up with actionable tips and reports.

Moreover, you get to research a lot on keywords and various topics. Also, you learn more in this job.

Major responsibilities of a Web Analyst Executive:

• Manage and use Google Analytics tool
• Manage and use Ad serving tool for analytics
• Develop fortnight and monthly reports on analytics
• Keyword research and planning
• Content research and planning

Salary range

1.6 lacs – 2.5 lacs per annum

 

8. WordPress Design and/or Development

WordPress CMS and website development and designing is the easiest of all CMSes to learn. You could learn to create a professional website such as ecommerce, corporate, directory or blog in short time.

In a few days you could actually get trained in WordPress website development. That too without learning to code. However, it is recommended to learn HTML, CSS and PHP web programming languages.

There is dearth of professionals in WordPress in India. Despite that there’s a huge demand for WordPress professionals. You could earn decently both as a freelancer or at job.

Major responsibilities of a WordPress professional:

• Create and install WordPress themes
• Customize WordPress website
• Plan and manage UX and UI of WordPress website
• SEO optimize WordPress website
• Social media optimization of WordPress website
• Maximize CRO and traffic management

Salary range

2.5 lacs – 5 lacs per annum

 

9. Online Video Producer and/or Marketer

Do you have knack for online video? Do you have capacity to come with creative new ideas for video content every time?

If answer is yes, then online video production and marketing should be your first choice. There’s a research that confirms that online video can increase lead generation up to 80 percent.

That’s why online video has crucial role to play in digital marketing. Though there are few job opportunities in it but all are lucrative.

You required to have training in video production and digital marketing to be eligible for this job.

Major responsibilities of an Online Video Producer:

• Plan and produce online videos
• News-jack and trend-jack
• Research and target consumer trends
• Build brand and generate leads
• Maximize customer engagement and delight
• Manage brand online reputation

Salary range

2.2 lacs – 3.5 lacs per annum

 

10. Affiliate Account Executive

There are companies that run affiliate campaigns to generate sales and leads online. Such companies offer affiliate account executive jobs.

You could start your journey to lucrative digital marketing career from here. However, you will need to get trained in affiliate marketing and affiliate software management.

The job satisfaction and salaries are high. Moreover, you get to handle lacs to crores of rupees’ online transactions. And witness explosive sales and leads generation.

Major responsibilities of an Affiliate Account Executive:

• Plan and executive affiliate marketing campaigns
• Manage affiliates and online transactions
• Boost sales and online lead generation using affiliate marketing
• Resolve disputes and queries of affiliates
• Monitor and manage affiliate marketing policy implementation
• Maximize affiliate marketing efficiency

Salary range

2 lacs – 3.5 lacs per annum

 

11. Google AdWords Executive

Have you recently acquired Google AdWords certification? Then most probably you’re ready to get hired by a company.

As Google AdWords is becoming the first choice for advertising for many companies, in turn demand for trained professionals is growing as well.

The job opportunities are lucrative in online advertising vertical. However, pressure for results and delivery is always high. Moreover, high competition, Google’s updating algorithms and keyword researching altogether makes it difficult and challenging.

Major responsibilities of an Google AdWords Executive:

• Research and target keywords
• Create and deploy advertising campaigns
• Execute and monitor advertising campaigns
• Generate sales and leads online
• Maximize return on investment and profits

Salary range

2.5 lacs – 4 lacs per annum

 

12. Online Lead Generation Executive

For this job you will need to have some training in lead management software. Moreover, you will require to have knowledge and training in SMS and email marketing, Google AdWords and Online Advertising.

The sole purpose of your job is to generate leads, nurture leads and convert them into paying customers. Therefore, you will regularly be afforded with targets to meet within time.

Though pressure to deliver could be immense. Nevertheless, the incentives and remunerations for meeting targets could be high in comparison to others.

Major responsibilities of an Online Lead Generation Executive:

• Plan and manage online lead generation process
• Engage and nurture leads online
• Convert leads into paying customers
• Maximize ROI

Salary range

2.2 lacs – 3.5 lacs per annum

 

13. Ecommerce Executive

India’s ecommerce industry is booming and flourishing. There are billion dollars’ companies to small startups, that are hiring rigorously in India. Moreover, the job progression is straight up in these companies.

Any fresher wanting to become ecommerce executive should get trained in ecommerce specifically. Apart from that you will require good market and trends knowledge. Also, you should be good at number crunching and MS Excel software.

The work culture is pretty dynamic and you get to learn lot of things in ecommerce segment. In a startup, you would get flexi-hours and organic growth.

Major responsibilities of an Ecommerce Executive:

• Plan and manage ecommerce sales funnel
• Maximize online customer service quality and delight
• Manage complete customer lifecycle online
• Plan and manage online CRM
• Use online CRM software app for service delivery
• Manage inventory control and online logistics apps

Salary range

2.2 lacs – 4 lacs per annum

 

14. Email Marketing Executive

Do you have skills and knowledge in email marketing? Do you have training in email marketing? Then you could start your career in digital marketing with email marketing executive job.

An email marketing executive prime job is to manage an email marketing software such as Mailchimp, Mandrill, Aweber etc. And generate clicks, leads and sales through email only.

Email marketing executive job can be easier in a small firm. But in large company you would have to deal with complex email systems.

Major responsibilities of an Email Marketing Executive:

• Plan, execute and monitor email marketing strategy
• Procure and segment email marketing data
• Use opt-in strategies to build targeted email lists
• Maximize delivery, open and click rates
• Minimize bounce, spam and unsubscribe rate

Salary range

1.8 lacs – 3.5 lacs per annum

 

15. PPC Executive

PPC (Pay Per Click) Executive major job is to ensure maximum returns on online advertising spend. Also, to ensure maximum generation of leads and sales online.

In order to get this job, you will be required to have more than Google AdWords certification. You will be required to have knowledge of Facebook Ads, Bing Ads, Affiliate Marketing and Online Advertising.

This job is one of the most challenging job, where you would be asked to meet sales/leads target. Moreover, keep a track of each penny spent. But for a fresher this job could be a learning experience that pays well.

Major responsibilities of an PPC Executive:

• Plan and allocate budgets to online advertising campaigns
• Manage and execute placement and media buying strategies
• Ensure maximum ROI
• Generate and manage online leads and conversion funnel
• Come up with creative ideas to generate sales and conversion tactics

Salary range

2.5 lacs – 5 lacs per annum

 

16. Content Management Executive

In this job position, you will be required to manage company’s website content and lead a team of freelance content writers.

But to be eligible for this job you will be required to have excellent writing skills and training in content management. Also, knowledge of CMS (content management system) such as WordPress, Joomla, OpenCart, and/or Magento will be an added advantage.

Your aim of job will be to ensure seamless and accurate content flow to customers/online users. Meanwhile, ensuring timely delivery of quality content by freelancers.

Major responsibilities of a Content Management Executive:

• Plan and execute Content Management strategies
• Lead and manage team of freelance content writers
• Ensure timely delivery of content
• Updating content on Website or digital assets regularly
• Writing, editing, proofreading and SEO optimizing online content

Salary range

2.2 lacs – 4 lacs per annum

 

17. Content Specialist

There’s a demand for content specialist in various domains such as education, travel, IT, ecommerce, B2B etc. Though majority of jobs for content specialist are offered to experienced and seasoned professionals.

Nevertheless, if you are trained in digital marketing and have domain expertise in a particular vertical then you can always apply for such jobs. The authority and salary packages are higher than other fresher’s jobs.

Moreover, the learning experience and freedom to experiment is unmatched. On the job, you don’t get to meet targets. Instead you get time and space to focus on what you do best.

Major responsibilities of a Content Specialist:

• Plan and develop domain specific content
• Follow market trends and news updates
• Network deeper within domain with other experts
• Co-create and collaborate with other experts
• Provide create ideas to target audience and engage
• Enhance users’ content consumption experience

Salary range

3 lacs – 6 lacs per annum

 

18. Content Marketing Executive

In digital world, content marketing is the most effective marketing strategy of all. Almost all top companies to small startups usually employs this tactic to build brand and generate leads.

You can join the world of content marketing as a content marketing executive. On this job, you will get to learn a lot about content, consumer and engagement.

Moreover, the salaries and incentives are also lucrative. But above all, you get to realize your creative potential. In addition, you also get to work upon your skills and knowledge in digital marketing.

Major responsibilities of a Content Marketing Executive

• Collaborate with content marketing team
• Come up with creative ideas to target, engage and convert
• Research and analyze market trends
• Develop content – text, graphic and video – content for various platforms
• Develop fortnight and monthly content marketing campaigns

Salary range

2.5 lacs – 4.5 lacs per annum

 

19. Mobile Marketing Manager or Executive

Mobile marketing sector is the most dynamic sector of digital marketing. New innovative apps every now and then are disrupting industries and businesses.

If you are certified in mobile app development or digital marketing, then you could enter this field. You can always start with Mobile Marketing Manager or Executive job.

In this job, you get to market an app or a digital asset that specifically targets audience based on mobile devices. The mobile app world is still unexplored that could open doors to new opportunities for you.

Moreover, future is going digital with mobile. Hence, a career in mobile marketing will give you a futureproof career.

Major responsibilities of a Mobile Marketing Manager:

• Plan and execute mobile marketing campaigns
• Ensure App Store Optimization (ASO)
• Get positive feedbacks and reviews
• Deliver seamless CRM experience
• Maximize customer engagement on mobile
• Design and deploy customer sales funnel on mobile
• Monitor and manage analytics of mobile traffic

Salary range

2.2 lacs – 5 lacs per annum

 

The list is exhaustive, I believe. But I may have missed lot other job opportunities for a fresher in this article. Therefore, I would love to have your suggestions shared in comment box below.

Also, if you have any questions then feel free to ask it.