| Introduction to Digital Marketing |
| What is Digital Marketing? |
| Traditional Vs. Digital Marketing |
| History of Internet |
| Web 2.0, 3.0 and 4.0 |
| Core Channels of Digital Marketing |
| Buyer Journey & Digital Funnels |
| Marketing Case Studies |
| Marketing Innovations |
| Future of Digital Marketing |
| Career Opportunities in Digital Marketing |
| Marketing Principles and Theories |
| Strategic Planning |
| Business Models |
| Major Marketing Theories |
| Consumer Behavior |
| Market Segmentation, Targeting and Positioning |
| 7 P’s – Product, Price, Place, Promotion, People, Process and Physical Evidence |
| Developing and Managing Offerings |
| Developing Marketing Plan |
| Digital Marketing Planning Part 01 |
| Methods |
| Goal Setting |
| Process |
| Reporting |
| Campaign Planning |
| Deliverables Setting |
| WordPress Website Development |
| Buying Domain and Hosting |
| Setting up Domain and Hosting |
| SSL Certificate and Website Essentials |
| Website Planning and WireFrame |
| Installation – Localhost and Web Host |
| Theme Selection |
| Essential Plugins Part 01 |
| Website UI and UX Basics |
| Website Customization and Design |
| Website Speed and Security Optimization |
| Setting Up Blog |
| Essential Plugins Part 02 |
| Uploading Content |
| Managing Categories and Listing Products |
| Website Speed Optimization |
| Website Security Optimization |
| WooCommerce and Payment Gateway |
| Launching Website |
| Tools: Visual Composer, Elementor, Godaddy, CPanel, WooCommerce, and +10 Essential Plugins |
| Content Development |
| Content Strategy and Planning |
| Types of Content |
| Storytelling and Brand Voice |
| Content Writing |
| Graphics Development and Editing |
| Photography and Editing |
| Video Production and Editing |
| Blogging |
| Tools: Canva, Adobe Creative Suite, Photoshop, OpenShot, ChatGPT, Grok, Gemini and +5 more tools |
| Search Engine Optimization |
| How Search Engines Work? |
| Google Search Engine – History and Algorithm Updates |
| Bing Search Engine |
| Key Research Process |
| Google Ranking Factors |
| Types of Keywords |
| Tools for Keyword Researching |
| Google Search Console 01 |
| Competitor and Market Analysis |
| On-Page Optimization |
| Off-Page Optimization |
| Methods and Tools |
| Technical SEO – Schema & Robots.Txt |
| Sitemap Structure and Submission |
| Google Search Console Part 02 |
| SEO Audit, Diagnostics and Reporting |
| Tools: Google Trends, UberSuggest, AnswerThePublic, Google Search Console, Google Analytics, HemmingWay, Keyword Planner, SEMRush, ScreamingFrog, ChatGPT, Gemini, and +10 more tools |
| Social Media Marketing |
| Introduction to Social Media |
| Social Media Plan and Strategy |
| Social Media Calendar |
| Content Creation for Social Media |
| Facebook Marketing |
| YouTube Marketing |
| Instagram Marketing |
| LinkedIn Marketing |
| X (formerly Twitter) Marketing |
| WhatsApp Business |
| Facebook Messenger |
| SnapChat Marketing |
| Telegram Marketing |
| Google Business Profile |
| Social Media Analytics |
| Social Media Optimization (SMO) |
| Case Studies |
| Tools: Meta Business Suite, Canva Pro, Hoostsuite, Buffer, Google Sheets, ChatGPT, Japser, and +10 more tools |
| Email Marketing |
| Introduction to EDM (Email Direct Marketing) |
| Email Data Procurement Methods and Tactics |
| Data Segmentation and Management |
| Opt-in Tactics and Optimization |
| Permission and Deliverability |
| Email Design and Content |
| Inbound Vs. Outbound Email Marketing |
| A/B Testing |
| Automation and Drip Campaigns |
| Monitoring, Tracking and Analytics |
| Tools: MailChimp, MailPoet, MailerLite, SendinBlue and +3 more tools |
| AI for Digital Marketing |
| ChatGPT |
| Google Gemini |
| Grok |
| Microsoft CoPilot |
| Other +10 AI tools for Content Creation |
| Basics for Content Generation |
| Prompt Engineering for Digital Marketing |
| Tips and Tricks |
| Tools: ChatGPT, Google Gemini, Grok, Microsoft CoPilot, Canva Pro, Midjourney, Adobe Firefly, Claude, Jasper, and +10 AI tools |
| Digital Advertising and Search Engine Marketing (SEM) |
| Introduction to Advertising |
| Advertising Models |
| Advertising Platforms |
| Google Ads |
| Meta Ads |
| LinkedIN Ads |
| Other Platforms |
| Monitoring and Analytics |
| Ad Optimization |
| Tools: Google Analytics, Google Tag Manager, LinkedIn Ad Manager, Meta Ads, HotJar, ChatGPT, Jasper, Canva Pro and +5 more tools |
| Monetization |
| Affiliate Marketing |
| Google AdSense |
| Drop Shipping |
| Influencer Marketing |
| Other Methods |
| Tools: Impact, CJ, ShareASale, Upfluence, Google AdSense, and +5 more tools |
| Digital Analytics |
| Google Search Console |
| Google Analytics |
| Google Tag Manager |
| White Papers and Other Sources |
| Converting Analytics and Insights into Actionable Strategies |
| Tools: Google Analytics, Google Tag Manager, Hotjar, Think with Google, ChatGPT and +3 more tools |
| Digital Marketing Planning Part 02 & Implementation |
| Business Models and Strategies |
| CRM and Lead Nurturing |
| Integrated Marketing & Funnel Development |
| Setting KPIs, KRAs and Deliverables |
| Analytics and Reporting |
| Conversion Rate Optimization (CRO) |
| Online Reputation Management (ORM) |
| Team Management and Delegation |
| Budget Planning |
| Tools: Hotjar, Microsoft Clarity, Crazy Egg, Visual Website Optimizer, Unbounce, Instapage, LeadPages, Typeform, Google Analytics, Trustpilot, HARO, Mention and +3 more tools |
Digital Marketing Course (Live Online – 3 Months)
Want to grow your career or start your own business?
Our Digital Marketing Certificate Course is perfect for you.
This 3-month course is taught through live online classes by experts. It’s full of hands-on learning, real tools, and practical skills.
What You’ll Learn
This Digital Marketing Course is made for beginners who want to become job-ready. You’ll work on real projects, create websites, run ads, write content, and learn how digital marketing works in the real world.
Course Topics Include:
- What is Digital Marketing & why it matters
- Build your own WordPress website
- SEO – how to rank on Google
- Social Media Marketing – Facebook, Instagram, YouTube & more
- Email Marketing – how to send emails that convert
- Google Ads, Meta Ads & LinkedIn Ads
- Google Analytics, Google Tag Manager & Google Search Console
- AI Tools like ChatGPT, Google Gemini & more
- Content Creation – Canva, Blogging, Videos
- Affiliate Marketing & YouTube Monetization
- Online Reputation Management & CRO
- 30+ Tools and Apps like Photoshop, Canva Pro, Hootsuite, Buffer, Adobe, and more!
What You Get
- Digital Marketing Certificate by LearnSkills Edu. Pvt. Ltd.
- 1-Year Mentorship by your trainer – even after the course ends!
- Career Guidance & Resume Help
- Placement Assistance to get interviews and job support
- Live Practical Classes with step-by-step guidance
- Latest Curriculum covering AI, Analytics, and more
- Access to Tools, Templates & Digital Resources
Who Is This For?
- Students who want a career in digital marketing
- Business owners who want to grow online
- Freelancers and creators who want more reach
- Anyone who wants to learn digital skills
No experience needed. Just basic computer knowledge and internet.
Course Details
- Duration: 3 Months
- Mode: Live Online Classes
- Language: Simple, easy-to-understand English & Hindi
- Projects: Real-life tasks and website building
- Support: Live doubt sessions, recordings, and trainer support
Career Support
After finishing your Digital Marketing Certificate Course, we help you build your resume, get interview-ready, and connect with job openings.
We’re with you every step of the way.
Why Learning Skills Institute?
- 2000+ students trained
- Updated curriculum with latest tools
- Trusted certificate & expert trainers
- Long-term mentorship – we support you even after the course ends!
Ready to Join?
Take the first step in your digital journey. Join our Digital Marketing Course at affordable fee and become future-ready.
Call or WhatsApp our counselors on 9999330699 for more info.
Students’ Reviews of Our Ecommerce Workshops
- 4 Sections
- 14 Lessons
- 53 Weeks
Expand all sectionsCollapse all sections
- FUNDAMENTALS OF DIGITAL MARKETING3
- WEB DESIGNING, DEVELOPMENT & CONTENT CREATION2
- TRAFFIC GENERATION, SALES & CONVERSION5
- ANALYTICS, GROWTH & MONETIZATION4
ABOUT INSTRUCTOR
Requirements
- 4G OR STABLE INTERNET CONNECTION
- BASIC COMPUTER KNOWLEDGE & ENGLISH
- MINIMUM 10+2 EDUCATION LEVEL
Features
- LIVE CLASSES OF 2-3 HOURS EACH
- GUIDED TUTORIALS AND TRAINING
- CERTIFICATION BY LEARNING SKILLS INSTITUTE (LEARNSKILLS EDU PVT. LTD.)
- MENTORING BY TRAINER FOR 1 YEAR
- LIFELONG SUPPORT FOR ASKING QUESTIONS TO TRAINER
Target audiences
- COLLEGE STUDENTS
- BUSINESSMEN/WOMEN
- ENTREPRENEURS
- JOB PROFESSIONALS (CAs, DOCTORS, CONSULTANTS, JOURNALISTS ETC.)
- BLOGGERS, FREELANCERS, HOMEMAKERS & RETIRED
- PEOPLE INTERESTED IN LEARNING DIGITAL MARKETING
