The Digital Marketing career outlook in 2019 is not only promising but also offer new emerging trends.
For any marketer, it is a must to follow these trends in digital marketing. So, to have you sorted on this, we have compiled the list of top 13 digital marketing career trends in India 2019.
You should be following all these trends to stay relevant and top of the game in the digital marketing industry in India.
1. Increasing Skill Gap in the industry
There are fewer jobs in digital marketing than before. But even more disheartening is the very acute dearth of trained and experienced digital marketing professionals. The skill gap is only widening as jobs are being left empty due to depleting talent pool. This is the time when you should plan to get trained and build your digital marketing career structurally.
2. Shifting focus to the combination of content and technology
This trend is continuing from the last year as content and technology are the core of digital marketing now. With new innovations in online engagement – it is content and technology that are becoming enablers. You should be learning this evolving trend, which could career-defining for you. As there is now a lot of demand for technology-oriented content marketers.
3. Entry level digital marketing jobs now started to offer a decent pay scale
From the last year, the market seems to be maturing and accepting beginners. Moreover, started to offer decent pay scales. However, entry-level jobs are only available for trained professionals. Therefore, again getting trained in digital marketing should be on your checklist to be eligible for these entry-level jobs.
4. Continuous learning and upskilling now a need and necessity
As digital marketing industry continues to be highly dynamic and innovation-driven. That has emerged a trend in the digital marketing career, which is continuous learning and upskilling. It is now established fact that the things relevant 2 years ago in marketing are now not relevant anymore.
5. SEO is more tough and complex than ever before
Google has leveled up the SEO game with further complex algorithm updates. And increasing the relevance of on-page optimization, user experience, content, context, intent, geographic, and individual factors. Therefore, you will need to change your old and eroded SEO strategy.
6. The emergence of new social media
New social media platforms such as Instagram, Snapchat, Tik-Tok, WhatsApp, Medium etc. are changing the engagement and marketing strategies for good. The ecosystems of all these platforms are different from each other again forcing for platform-specific marketing campaigns. In 2019, you will need to make yourself more comfortable with these social media platforms. Otherwise, it may affect your digital marketing career progression.
7. WhatsApp Business and Facebook Messenger for lead nurturing and CRM
You talk about B2B or B2C or C2C, the WhatsApp and Facebook Messenger are proving to be the most effective lead nurturing and CRM tools. If you are still giving a miss to these apps then god knows, where your digital marketing career might be in the year 2020.
8. Expertise in graphics designing, web designing, and content writing
The jobs in digital marketing have started to demand graphics and web designing, and content writing skills. There’s a demand for digital marketers, who can do-it-all without the help of a team. It is now commonplace to read digital marketing job postings that want you to be an expert in HTML, CSS, WordPress, Photoshop, Corel Draw and content writing.
9. Google Analytics with Google Webmasters
The Google Analytics and Google Webmasters were never, and will never be out of trend. That’s because of their utility. But now as marketing campaigns have started to become more data-driven. Therefore, these tools relevance have increased even further. Many jobs demand high expertise or certification in Google Analytics and extensive experience in Google Webmasters handling, today.
10. Email marketing and automation
This the tricky part, where still there’s very less knowledge and expertise in email marketing and automation. Nevertheless, the demand for skills in email marketing and automation is expected to increase further. Particularly for the tools such as MailChimp, Mandrill, Constant Contact, GetResponse etc.
11. Push notification engagement, and user experience and interface
The push notification has already picked up a lot of bad names last year due to its intrusive tactics. Despite that push notifications have been the major factor behind the decrease in bounce rate, and cart abandonment, and the increase in recurring sales and boosting engagement. This year, push notification in collaboration with user experience and interface we will be witnessing a deadly combination to push further conversion rates.
12. Quality jobs in digital marketing freelancing and consulting
Small businesses and startups have started to realize the need for expert consulting and help in digital marketing. Now they know, their digital marketing teams cannot perform without the crucial guidance of digital marketing experts. Therefore, the quality of freelance and consulting jobs will increase further.
13. Dropshipping or selling online increasingly gaining ground among marketers
Have you ever thought of selling any product online? This is a new digital marketing career trend in India that is spreading like a wildfire. With your digital marketing expertise you could sell the product for any manufacturer or wholesaler online, meanwhile, they manage the logistics and backend for you. Apart from the range of other earning avenues, dropshipping will be another major source of online income for digital marketers in India.
If you are thinking of starting a career in dropshipping then maybe our Ecommerce course could be a great help to you.
So, how was the list? Tell us in the comment section below.
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