16 Irresistible Reasons Why MBA Marketing Students Must Learn Digital Marketing

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In today’s fast-paced and technology-driven world, the demand for digital marketing skills has skyrocketed in India. 

For MBA marketing students in India, learning digital marketing is not just an option but a necessity to enhance employability, job prospects, and secure high-paying marketing positions. 

In this blog, we will explore the top 11 reasons why MBA marketing students should embrace digital marketing and the promising career opportunities it offers in India.

 

1. NASSCOM and LinkedIn Report:

According to a joint report by NASSCOM and LinkedIn, digital marketing skills are among the top 10 skills in demand in India. The report states that professionals with digital marketing expertise tend to earn higher salaries compared to their peers in traditional marketing roles.

 

2. Expanding Job Opportunities:

Digital marketing has become an integral part of the marketing landscape. By learning digital marketing, MBA marketing students unlock a plethora of job opportunities across various industries. As per recent studies, the digital marketing industry in India is expected to create over 20 lakh jobs by 2025, indicating a huge demand for skilled professionals.

 

3. Digital Marketing Salary Survey by Digital Vidya:

Digital Vidya conducted a salary survey focusing on digital marketing professionals in India. The survey revealed that professionals with digital marketing skills, including those with MBA degrees, earn higher salaries compared to traditional marketing professionals. The demand for digital marketing skills has contributed to increased remuneration packages.

 

4. Competitive Edge:

Gaining expertise in digital marketing provides MBA marketing students with a competitive edge in the job market. It sets them apart from their peers and positions them as versatile marketing professionals who can effectively navigate the digital realm.

 

5. LinkedIn Emerging Jobs Report:

LinkedIn’s annual Emerging Jobs Report consistently highlights the growing demand for digital marketing professionals. The report identifies digital marketing roles as some of the fastest-growing job opportunities globally, with competitive salaries and a strong need for skilled talent.

 

6. High Salary Potential:

Digital marketing offers excellent salary prospects, especially for skilled professionals. According to industry reports, digital marketing roles in India offer 15-20% higher salaries compared to traditional marketing positions. By acquiring digital marketing skills, MBA marketing students can tap into these high-paying job opportunities.

 

7. CMO Survey:

The CMO Survey conducted by Duke University’s Fuqua School of Business consistently emphasizes the importance of digital marketing skills. The survey reveals that companies are increasingly investing in digital marketing and are willing to hire MBA graduates with expertise in this field.

 

8. Addressing Employability Concerns:

Research studies have highlighted the employability challenges faced by MBA marketing students in India. Lack of practical skills in digital marketing is one of the major reasons behind this. By learning digital marketing, MBA marketing students bridge this skill gap and enhance their employability quotient.

 

9. Holistic Marketing Knowledge:

Digital marketing complements traditional marketing techniques and provides a holistic understanding of the marketing landscape. MBA marketing students who learn digital marketing gain a comprehensive skill set that encompasses both traditional and digital marketing strategies, making them well-rounded marketing professionals.

 

10. Adaptability in the Digital Age:

The business landscape is rapidly evolving, with digital channels playing a crucial role in reaching and engaging customers. MBA marketing students who embrace digital marketing are better equipped to adapt to the changing dynamics of the digital age, ensuring their relevance and success in the marketing industry.

 

11. Entrepreneurial Opportunities:

Digital marketing skills are highly valuable for aspiring entrepreneurs. With digital marketing knowledge, MBA marketing students can effectively market their own ventures, build strong online presence, and drive business growth. Digital marketing provides a cost-effective way to reach a wider audience and establish a brand.

 

12. Diverse Career Paths:

Digital marketing opens doors to a wide range of career paths. From social media marketing to search engine optimization, content marketing to email marketing, MBA marketing students can choose a specialization that aligns with their interests and strengths, creating exciting career opportunities.

 

13. Data-Driven Decision Making:

Digital marketing is highly data-driven, with tools and analytics providing valuable insights into consumer behavior, campaign performance, and ROI. By learning digital marketing, MBA marketing students develop strong analytical skills and gain the ability to make informed decisions based on data.

 

14. Continuous Learning and Growth:

The digital marketing landscape is constantly evolving, presenting opportunities for continuous learning and professional growth. MBA marketing students who embrace digital marketing cultivate a mindset of lifelong learning, keeping up with the latest trends and staying ahead in their careers.

 

15. Industry Recognition and Certifications:

Digital marketing certifications and industry-recognized credentials enhance the credibility of MBA marketing students. By acquiring certifications in areas such as Google Ads, Google Analytics, and HubSpot, students demonstrate their expertise and increase their chances of landing rewarding marketing roles.

 

16. Industry Case Studies:

Numerous industry case studies showcase how companies across sectors have experienced significant growth and success by leveraging digital marketing strategies. These case studies highlight the value of digital marketing skills in achieving business objectives and creating a competitive advantage.

 

Conclusion:

Digital marketing has emerged as a crucial skill set for MBA marketing students in India, addressing employability concerns and opening doors to rewarding career opportunities.

It’s important to note that the job market and salary prospects may vary depending on factors such as industry, experience level, location, and individual skills. However, the overall trend indicates that learning digital marketing can enhance employability, increase job prospects, and lead to higher-paying positions for MBA marketing students.

In nutshell, new age marketers particularly fresh MBA marketing graduates cannot afford to ignore digital marketing. That too when salaries are every increasing, and extremely high job prospects in digital marketing.

Do you want to learn digital marketing? Then learn from the expert, join our Digital Marketing workshop by leading trainer – Kanishk Matta.