India’s Digital Future
In 2009, I started my career in digital marketing. Then, India’s digital marketing industry was at nascent stage.
Since, then industry has come a long way. Today, billion dollar companies in digital marketing industry of India are commonplace.
Above all, India’s start up culture is lead by boom in digital. Also, growth trajectory is on the up slide now across digital sectors.
Digital Marketing career in India is one of the high paying careers in India. A fresher entering digital marketing career in India can easily get high paying job.
Moreover, anyone with digital marketing skills can break into India’s startup culture. This automatically makes learning digital marketing a big game changer.
The digital future in India is quite bright and has immense potential. This is the right time to dabble into it. If you’ve heard of ‘Cashless Economy’ in India recently, let me tell you digital is the key behind it.
Still wondering if digital marketing career in India has so much of potential?
Let us start with macro viewpoints:
- A research report by IAMAI and BCG estimates that India’s internet economy to grow by Rs. 10 trillion by 2018. This figure will account almost 5 percent of India’s total GDP (gross domestic product).
- In 2016, India’s internet population already crossed 450 million mark. It is now second largest internet population in the world. According to a Nasscom report India’s internet population to reach 730 million by 2020.
- At present, India’s eCommerce industry is witnessing a big boom in business. According to Deloitte and CII report, India’s eCommerce to grow at 6 times over 5 years’ period. From US$ 16 billion in 2015, it will reach US$ 40 billion in 2018, and US$ 101.9 billion in 2020.
- The same report predicts a big leap in online shoppers’ population from 39 million in 2015 to 220 million by 2020.
- In India, there’s a huge demand for professionals in digital industry. But, dearth of professionals has been adding to the demand. According to a survey, situation is so bad that it is affecting 94% of companies. Also, 77% of companies sees gap in digital skills is a key hurdle to their digital transformation.
In the nutshell, India is witnessing digital transformation in the backdrop of:
- huge digital talent gap
- unprecedented scaling
- enormous potential
This makes opportunity in digital marketing career gigantic and lucrative.
At personal level, what lies ahead for you in digital marketing industry of India?
There’s much more in kitty for you than you know it. Interesting, isn’t it?
Let me tell you that point wise:
4 Comments
Hello Kanishk,
Great article on starting a career in digital marketing. This is very useful for newcomers in digital marketing. Experience digital marketer will learn a lot from this article.
Thank you for sharing this article.
Hey…This Is Very Beautiful And Very Detailed Information About Digital Marketing…There Is No Doubt That Future Is Digital…And All This Content Is Very Inspiring For Me And All Of Those Who Want Build There Carrier In Digital Marketing…Thank You So Much For This…
Good information Mr Kanishk Matta sir
Say, you got a nice blog.Really thank you! Great.